Sync behavioral data from Heap into Braze segments and send campaign engagement events back to Heap for complete journey analysis. Stop manually exporting CSVs, rebuilding audiences in multiple systems, and losing context between marketing touchpoints and product behavior.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically sync user segments built from Heap interaction data into Braze as custom attributes or segment memberships. Users who complete specific product flows or hit conversion milestones instantly become targetable in Braze campaigns without manual list uploads.
Send email opens, push clicks, and in-app message interactions from Braze into Heap as custom events. Analyze how campaign touchpoints influence downstream product behavior, conversion paths, and retention cohorts in a single analytics view.
Automatically update Braze custom attributes with Heap-calculated metrics like session count, feature adoption scores, days since last active session, or product engagement intensity. Enable behavior-based message personalization and suppression rules without engineering work.
Fire Braze Canvas journeys or campaign entries when Heap detects specific behavioral patterns—users abandoning checkout flows, power users crossing usage thresholds, or dormant accounts showing re-engagement signals. Close the loop between product signals and messaging orchestration in real time.
Automatically generate reports that tie Braze campaign metrics to downstream Heap conversion events and retention cohorts. Show which message variants drove actual product adoption, feature usage, or revenue actions instead of just engagement rates.
Monitor users who received specific Braze campaigns and flag when Heap detects elevated drop-off rates, error interactions, or abandonment behaviors. Surface campaign-driven traffic that's hitting product friction before retention impacts compound.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and Heap with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Braze's campaign structure, Canvas flows, and user profile schemas alongside Heap's auto-captured event taxonomy and behavioral segment definitions—mapping engagement signals to product analytics context automatically.
Redbird parses Braze custom attributes, Canvas entry conditions, segment filters, and campaign variant performance alongside Heap's autocaptured events, retroactive funnel definitions, and behavioral cohort logic. It maps campaign interaction events to product journey stages, translates Heap segment criteria into Braze-compatible attribute updates, and handles schema drift when either platform adds new event properties or user fields. No manual field mapping or brittle integration maintenance.
faster than building custom ETL pipelines between Braze and Heap
Redbird can pull from Braze and Heap simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Heap.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into Heap, or from Heap back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any Braze campaign event or Heap behavioral signal and automate actions across both platforms.
Fires when Braze sends an email, push, SMS, or in-app message to a user or cohort.
Triggers when a user begins a Canvas journey, completes a path, or exits based on conversion criteria.
Fires on email opens, link clicks, push taps, or in-app message button interactions.
Write or update custom attribute values on Braze user profiles from external data sources.
Modify segment membership or suppression lists based on external behavioral signals or data conditions.
Programmatically enter users into Canvas flows or fire one-off campaign sends based on external events.
Fires when Heap detects a user completing a defined funnel, multi-step flow, or behavioral milestone.
Triggers when users hit session count, engagement time, or interaction frequency benchmarks in Heap.
Fires when Heap assigns a user to a segment based on retroactive event analysis or interaction patterns.
Send campaign engagement, CRM updates, or offline events into Heap as custom events for unified analysis.
Enrich Heap user profiles with attributes from Braze, CRM systems, or data warehouses for deeper segmentation.
Export Heap-defined behavioral segments to activation platforms, data warehouses, or marketing systems.
Stop losing context between campaign touchpoints and product behavior. Redbird syncs Braze and Heap automatically so your growth and product teams work from the same behavioral truth.