Connect Braze and
Fireflies with AI

Redbird AI syncs customer insights from sales conversations directly into your engagement campaigns. Stop manually reviewing call transcripts to update messaging or hunting for campaign feedback buried in customer calls.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync customer pain points from sales calls into campaign segmentation attributes

Automatically extract product concerns, feature requests, and use cases mentioned in Fireflies transcripts. Push these insights to Braze user profiles as custom attributes, enabling hyper-targeted messaging based on real conversation data.

Trigger follow-up campaigns when key product features are mentioned in customer calls

When Fireflies detects specific product names or competitor mentions in sales or CS calls, automatically add those users to targeted Braze campaigns. Send educational content or competitive positioning emails based on actual conversation context.

Alert sales when high-value campaign recipients request product demos or pricing

Monitor Fireflies transcripts for buying signals like 'pricing', 'demo', or 'implementation' from users currently in Braze nurture campaigns. Notify sales teams immediately when warm leads show intent during customer conversations.

Track campaign influence on customer conversation sentiment and objection patterns

Cross-reference Braze campaign engagement history with Fireflies sentiment analysis from subsequent sales calls. Identify which email or push campaigns correlate with positive call outcomes versus increased objections or churn signals.

Update user lifecycle stage in Braze based on onboarding call completion and feedback

When Fireflies captures onboarding or implementation calls, parse transcript for completion milestones and success metrics. Automatically advance users through Braze lifecycle stages or trigger activation campaigns based on call outcomes.

Generate weekly reports on campaign messaging effectiveness using customer verbatim feedback

Compile Fireflies call excerpts where customers reference recent Braze campaigns, promotions, or product announcements. Summarize verbatim feedback, competitive reactions, and messaging clarity issues for marketing review.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Braze and Fireflies with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Braze's behavioral event schemas and user attribute structures, plus Fireflies' transcript data, speaker labels, and AI-extracted insights — no middleware required.

AI that reads campaign data and conversation transcripts like your team does

Redbird parses Braze custom attributes, canvas entry conditions, campaign tags, and event properties while simultaneously analyzing Fireflies speaker sentiment, topic tracking, action items, and keyword mentions. Our AI maps conversation insights to the exact user profiles and segments in Braze, matching speaker metadata to CRM records and detecting campaign references in natural language transcripts without regex or keyword lists.

Braze user attributes & custom events
Canvas workflow state & triggers
Fireflies transcripts & speaker analytics
Meeting action items & topic tags
10×

faster than exporting Fireflies CSVs and manually updating Braze segments or campaign targeting

No Zapier chains, custom API scripts, or weekly data export rituals

Auto-generated reports

Redbird can pull from Braze and Fireflies simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Fireflies.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Braze into Fireflies, or from Fireflies back into Braze. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start workflows from campaign events in Braze or conversation moments in Fireflies — Redbird handles the rest.

Braze
Triggers & Actions
Trigger

User enters or exits canvas workflow

Trigger when a user begins a lifecycle journey or completes a multi-step campaign sequence.

Trigger

Campaign message is sent or clicked

Detect when specific email, push, or in-app messages are delivered or engaged with by users.

Trigger

User attribute or custom event is updated

Monitor changes to user profile data, behavioral events, or segment membership in real-time.

Action

Update user custom attributes with call insights

Write conversation data like sentiment scores, mentioned competitors, or pain points to Braze user profiles.

Action

Add or remove users from segments based on call content

Dynamically adjust segment membership when specific topics or keywords appear in Fireflies transcripts.

Action

Trigger canvas entry or campaign send from meeting outcomes

Enroll users in targeted campaigns when Fireflies detects buying signals, churn risk, or feature requests.

Fireflies
Triggers & Actions
Trigger

Meeting is recorded and transcribed

Start workflows when Fireflies completes transcription of a sales call, CS conversation, or team meeting.

Trigger

Specific keyword or topic is mentioned in transcript

Detect when product names, competitor brands, or custom topics appear in customer conversations.

Trigger

Action item is assigned or sentiment score changes

React when Fireflies extracts new tasks from calls or flags sentiment shifts during customer conversations.

Action

Tag meetings with Braze campaign context or user lifecycle stage

Automatically label Fireflies recordings with the active campaigns or canvas workflows associated with call participants.

Action

Add transcript excerpts as notes to meeting summaries

Append relevant Braze campaign engagement data or behavioral event history to Fireflies call summaries for reps.

Action

Create topic trackers based on Braze campaign themes

Generate custom Fireflies topic filters that monitor mentions of active promotions, product launches, or messaging angles.

Braze
+
Fireflies

Ready to connect your stack?

Sync Braze campaigns with Fireflies conversation intelligence in minutes. Stop losing customer insights between marketing automation and sales calls.

Get started → Book a demo