Redbird AI syncs social intelligence from Brandwatch directly into The Trade Desk for audience activation and campaign optimization. Stop manually exporting sentiment data, building CSV uploads, or copying insights between platforms — let AI connect your listening stack to your programmatic buying.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically build targetable audiences based on social sentiment, brand affinity, or conversation participation captured in Brandwatch. Redbird translates sentiment clusters into audience segments and pushes them to The Trade Desk for activation across display, video, and CTV campaigns.
Monitor real-time sentiment thresholds in Brandwatch and automatically adjust campaign spend or pacing in The Trade Desk. When negative sentiment spikes or positive brand moments emerge, Redbird updates budgets, bids, or flight dates to align spend with audience perception.
Sync impression, click, and conversion data from The Trade Desk back into Brandwatch to understand which social audiences were reached by programmatic campaigns. Redbird matches campaign targeting parameters to social listening segments, connecting paid exposure to organic conversation.
Pull Brandwatch sentiment metrics, share of voice, and trending topics alongside The Trade Desk campaign spend, reach, and attribution data into unified reports. Redbird correlates social signals with media performance to show how brand perception impacts ad effectiveness and vice versa.
Monitor conversation sentiment for keywords, hashtags, or topics tied to active Trade Desk campaigns. When Brandwatch detects negative sentiment shifts or brand safety risks, Redbird alerts media teams and can pause or adjust campaigns in The Trade Desk automatically.
Track competitor share of voice and sentiment changes in Brandwatch, then build or update conquest audience segments in The Trade Desk. Redbird identifies brands gaining conversation traction and creates targeting strategies to intercept those audiences with programmatic media.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Brandwatch and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Brandwatch's sentiment taxonomies, audience attributes, and social listening schemas — and how they map to The Trade Desk's audience segments, campaign structures, and performance hierarchies.
Redbird natively parses Brandwatch mention streams, sentiment scores, author profiles, topic clusters, and query results — then translates them into The Trade Desk audience definitions, campaign metadata, and targeting parameters. Our AI handles schema mapping between social listening attributes (sentiment polarity, share of voice, conversation volume) and DSP audience structures (segment IDs, first-party data fields, targeting keys). You describe the audience or trigger condition in plain language; Redbird builds the sync logic, field matching, and activation workflows across both platforms.
faster than building audience CSVs and manually uploading to The Trade Desk
Redbird can pull from Brandwatch and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Brandwatch or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Brandwatch into The Trade Desk, or from The Trade Desk back into Brandwatch. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any social listening event in Brandwatch or campaign change in The Trade Desk — Redbird handles the rest.
Fires when brand or topic sentiment score moves above or below a defined threshold.
Triggers when mention count or share of voice exceeds historical baseline for a query or topic.
Activates when Brandwatch detects an emerging topic or hashtag gaining traction in tracked conversations.
Generate a CSV or API-ready audience list based on author profiles, sentiment, or engagement criteria.
Build a new Brandwatch query with specified keywords, filters, or Boolean logic.
Apply tags or categories to mentions matching specific sentiment, author, or content criteria.
Fires when a new campaign or ad group begins serving impressions in The Trade Desk.
Triggers when a campaign's spend hits a specified percentage of total budget or daily cap.
Activates when CTR, conversion rate, or ROAS surpasses defined KPI benchmarks for a campaign.
Build new first-party audience segments or append data to existing segments in The Trade Desk.
Modify spend allocation, pacing settings, or bid strategies for specified campaigns or ad groups.
Change campaign flight status to pause delivery or resume serving based on external conditions.
Redbird AI connects Brandwatch and The Trade Desk in minutes — no API wrangling or manual exports. Start turning social intelligence into programmatic action today.