Sync social listening insights directly into campaign orchestration and audience segmentation. Stop manually exporting sentiment data, trend reports, and audience insights from Brandwatch to inform your Marketing Cloud strategies. Redbird AI keeps your social intelligence and marketing automation in sync automatically.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically segment contacts in Marketing Cloud based on sentiment scores and brand affinity detected in Brandwatch. Build suppression lists for detractors or priority audiences for brand advocates without manual exports.
When Brandwatch identifies emerging topics or conversation spikes around your products, automatically launch targeted journey campaigns in Marketing Cloud. Respond to cultural moments and trending discussions with timely, relevant messaging at scale.
Sync Brandwatch social media engagement metrics, sentiment scores, and topic affinities to subscriber profiles in Marketing Cloud. Build a complete view of customer preferences combining social behavior with email and mobile engagement.
Monitor Brandwatch sentiment analysis for active Marketing Cloud campaigns and notify brand teams in Slack or email when conversation tone turns negative. Catch PR issues early while campaigns are still running across channels.
Combine Brandwatch mention data with Marketing Cloud campaign send dates, journey milestones, and audience segments. Analyze whether social conversation correlates with your marketing activity without stitching spreadsheets together manually.
Push Marketing Cloud audience segment definitions and campaign targets into Brandwatch for focused social listening. Understand what your email subscribers and journey participants are saying on social channels about your brand and competitors.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Brandwatch and Salesforce Marketing Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Brandwatch's social intelligence schemas and Marketing Cloud's data model — topics, sentiment scores, mention metadata, contact attributes, journey events, and audience segmentation logic.
Redbird AI reads Brandwatch query structures, topic clouds, sentiment taxonomies, and author metadata, then intelligently maps them to Marketing Cloud data extensions, contact attributes, and journey entry criteria. The system recognizes how mention volume thresholds become audience filters, sentiment scores become profile attributes, and trend detection becomes journey triggers. No need to manually configure field mappings between social listening categories and marketing segmentation logic.
faster than exporting Brandwatch CSVs and uploading to Marketing Cloud data extensions
Redbird can pull from Brandwatch and Salesforce Marketing Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Brandwatch or Salesforce Marketing Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Brandwatch into Salesforce Marketing Cloud, or from Salesforce Marketing Cloud back into Brandwatch. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from sentiment shifts in Brandwatch or campaign milestones in Marketing Cloud — Redbird connects the events that matter.
Trigger when brand or product sentiment in a query moves above or below defined levels.
Trigger when conversation volume increases significantly compared to baseline trends.
Trigger when Brandwatch detects emerging themes or topics in monitored conversations.
Export Brandwatch query results as a structured audience list with sentiment and engagement metadata.
Apply custom tags or categories to Brandwatch mentions for correlation with marketing activity.
Pull aggregated sentiment, share of voice, and topic analysis from Brandwatch queries.
Trigger when a subscriber enters a specific journey or campaign flow in Marketing Cloud.
Trigger when a major email send or campaign deployment completes in Marketing Cloud.
Trigger when a data extension or filtered audience segment updates with new contacts.
Enrich subscriber profiles with sentiment scores, topic affinities, and engagement metrics from Brandwatch.
Build new data extensions or audience filters based on Brandwatch mention and sentiment criteria.
Add contacts to journey campaigns based on sentiment changes or social engagement detected in Brandwatch.
Sync Brandwatch social intelligence with Salesforce Marketing Cloud campaigns in minutes. Turn sentiment insights into personalized journeys without manual exports or custom development.