Redbird AI automatically syncs social listening insights with digital experience data, so you can correlate brand sentiment with on-site behavior. Stop manually matching social campaigns to conversion analytics or exporting CSV files to understand what's actually driving user actions.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When users arrive from social channels, automatically append Brandwatch campaign tags, sentiment scores, and conversation themes to their FullStory session profiles. Product and UX teams can filter sessions by social sentiment to understand how brand perception shapes digital behavior.
Redbird monitors FullStory for rage clicks, error events, and drop-offs, then cross-references with Brandwatch sentiment trends. When negative social conversation coincides with UX friction points, automatically notify social and product teams to coordinate response.
Automatically identify FullStory sessions with checkout abandonment, error rage clicks, or feature struggle, then enrich those user profiles in Brandwatch with behavioral flags. Social listening teams can segment audience sentiment by actual product experience quality.
Combine Brandwatch campaign reach and sentiment metrics with FullStory session depth, conversion rates, and friction signals. Redbird builds automated reports that show not just what social content resonates, but whether it drives quality traffic that converts.
When FullStory captures critical user sessions, Redbird automatically pulls and stores associated Brandwatch social mentions, sentiment threads, and topic tags. Research teams get complete context showing what users said publicly and how they actually behaved on-site.
When FullStory analytics show emerging user behavior around new features or pages, automatically create corresponding topic queries in Brandwatch to monitor social conversation. Product teams can track whether usage patterns align with or diverge from social discussion.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Brandwatch and FullStory with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Brandwatch's social intelligence taxonomy and FullStory's behavioral event schema, automatically mapping sentiment dimensions to session attributes without manual configuration.
Redbird natively parses Brandwatch mention objects, sentiment scores, topic clusters, and author profiles, then maps them to FullStory's user properties, custom events, and session metadata. The platform automatically handles schema differences between social conversation structures and digital experience events, matching campaign UTM parameters, timestamp alignment across timezones, and user identity resolution across anonymous sessions and social profiles. No custom field mapping or transformation scripts required.
faster than exporting Brandwatch CSVs and manually correlating with FullStory segments
Redbird can pull from Brandwatch and FullStory simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Brandwatch or FullStory.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Brandwatch into FullStory, or from FullStory back into Brandwatch. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any social listening event in Brandwatch or behavioral signal in FullStory, and take action across both platforms instantly.
Fires when Brandwatch detects a social mention with sentiment score exceeding your defined positive or negative threshold.
Triggers when a tracked social campaign hits specific impression, engagement, or share of voice targets.
Activates when Brandwatch's AI detects a new conversation theme or trending topic related to your brand or category.
Automatically generate new Brandwatch queries to monitor specific keywords, hashtags, or conversation themes.
Apply custom tags to Brandwatch mentions based on FullStory user behavior, like 'converted', 'abandoned', or 'friction'.
Automatically categorize social authors into Brandwatch segments based on their on-site behavioral patterns from FullStory.
Fires when FullStory captures a user repeatedly clicking an element that isn't responding as expected.
Triggers when a user exits a defined conversion flow before completion, such as checkout or signup abandonment.
Activates when FullStory detects sessions meeting your engagement criteria, like time on site, pages viewed, or feature usage depth.
Set or modify custom user attributes in FullStory with data from Brandwatch, like sentiment scores or campaign exposure.
Log synthetic events in FullStory based on social listening triggers, such as 'mentioned_brand_on_twitter' or 'negative_review_posted'.
Automatically categorize FullStory sessions into segments based on associated Brandwatch social activity or sentiment context.
Stop manually correlating social sentiment with user behavior. Redbird AI connects Brandwatch and FullStory so you can automatically understand how brand perception shapes digital experience and conversion outcomes.