Redbird AI syncs social intelligence from Brandwatch directly into Campaign Manager 360, so your media teams can optimize ad delivery based on real-time sentiment and conversation trends. Stop manually correlating social listening data with campaign performance—automate the connection between brand perception and ad strategy.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When Brandwatch detects negative sentiment spikes around specific product lines or brand topics, automatically pause or adjust targeting parameters in Campaign Manager 360 campaigns. Redbird monitors sentiment thresholds and updates campaign delivery rules without manual intervention.
Pull impression and click data from Campaign Manager 360 and enrich it with Brandwatch sentiment scores, share of voice metrics, and trending topics from the same time periods. Redbird joins these datasets to show how social conversation correlates with ad performance across campaigns.
Combine Campaign Manager 360 delivery metrics with Brandwatch sentiment analysis and mention volume in a single automated report. Redbird extracts campaign impressions, CTRs, and conversions alongside brand health indicators, formatted for media and brand teams.
When Brandwatch identifies emerging trends or viral conversations related to your brand, Redbird checks active Campaign Manager 360 campaigns and alerts teams to increase budgets or accelerate creative rotations. Context-aware notifications connect social opportunities to live media buys.
Export granular impression and click logs from Campaign Manager 360 and pair them with Brandwatch mention data, sentiment scores, and conversation volume from matching date ranges. Redbird creates a unified historical dataset for long-term attribution and brand impact analysis.
When Brandwatch identifies high-engagement audience segments or demographic patterns in social conversations, Redbird translates these insights into targeting updates or audience notes in Campaign Manager 360. Bridge qualitative social intelligence with quantitative ad targeting strategies.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Brandwatch and Campaign Manager 360 with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Brandwatch's mention taxonomies, sentiment scoring models, and query structures alongside Campaign Manager 360's impression logs, trafficking hierarchies, and attribution schemas.
Redbird maps Brandwatch mention IDs, sentiment dimensions, share of voice metrics, and topic clusters to Campaign Manager 360's advertiser hierarchies, placement groups, creative rotations, and impression-level event data. The platform handles timestamp alignment across social conversation data and ad server logs, manages sentiment threshold logic for campaign triggers, and joins qualitative social insights with quantitative delivery metrics. No custom ETL scripts or manual CSV exports—Redbird speaks both systems natively.
faster than exporting Brandwatch CSVs and manually cross-referencing Campaign Manager 360 reporting
Redbird can pull from Brandwatch and Campaign Manager 360 simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Brandwatch or Campaign Manager 360.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Brandwatch into Campaign Manager 360, or from Campaign Manager 360 back into Brandwatch. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from sentiment shifts in Brandwatch or campaign delivery events in Campaign Manager 360—Redbird connects every data point across both platforms.
Fires when brand or topic sentiment in Brandwatch moves above or below defined positive/negative thresholds.
Triggers when Brandwatch registers unusual increases in conversation volume around tracked queries or keywords.
Activates when Brandwatch's trend detection surfaces emerging themes or cultural moments related to your brand.
Pulls mention data, sentiment scores, author demographics, and engagement metrics from specific Brandwatch queries.
Generates time-bound sentiment analysis reports from Brandwatch for specific date ranges or campaign periods.
Applies custom tags or labels to Brandwatch mentions to associate social conversations with specific media campaigns.
Fires when a new campaign or placement begins serving impressions in Campaign Manager 360.
Triggers when a campaign hits specific impression volume thresholds or pacing checkpoints.
Activates when trafficking teams change creative assignments or rotation weights in Campaign Manager 360.
Appends metadata, sentiment scores, or social context to campaign records in Campaign Manager 360.
Pulls granular impression, click, and conversion event data with timestamps and placement details from Campaign Manager 360.
Modifies pacing, priority, or targeting parameters in Campaign Manager 360 based on external data signals.
Connect Brandwatch and Campaign Manager 360 to sync social intelligence with ad delivery—no code required. Redbird handles the schema mapping, data transformation, and automation logic so your teams can focus on strategy, not data wrangling.