Turn social intelligence into personalized customer engagement automatically. Stop manually exporting sentiment reports and updating audience segments — let Redbird sync listening insights directly into your lifecycle marketing engine in real time.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically enrich Braze user profiles with brand sentiment scores and social engagement data from Brandwatch. Trigger different messaging cadences based on whether a user has expressed positive, neutral, or negative sentiment in social conversations.
Monitor Brandwatch for mentions from known customers, then automatically trigger personalized in-app or push notifications in Braze to thank advocates or respond to concerns. Close the loop between social engagement and lifecycle messaging.
Identify users participating in trending conversations or cultural moments in Brandwatch, then automatically create or update corresponding audience segments in Braze. Launch timely, contextually relevant campaigns without manual list building.
When Braze campaigns launch, monitor Brandwatch for sentiment shifts or negative mentions from those audience segments. Automatically alert your social and comms teams so they can respond before issues escalate.
Connect social listening insights to downstream marketing performance by syncing Braze campaign metrics and user event data into Brandwatch. Analyze whether social sentiment correlates with email opens, app usage, or purchase behavior.
Combine Brandwatch sentiment trends with Braze campaign performance data to build unified reports. Track how brand perception shifts correlate with messaging effectiveness and user engagement across channels.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Brandwatch and Braze with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Brandwatch's social intelligence taxonomy and Braze's customer engagement schema — mapping mentions, sentiment, and audience cohorts to user attributes, segments, and campaign triggers without custom code.
Redbird automatically maps Brandwatch mention data, sentiment scores, topic clusters, and audience demographics to Braze user attributes and custom events. It understands how to structure social engagement signals as behavioral triggers, translate sentiment metrics into segmentation criteria, and sync audience cohorts as dynamic Canvas entry conditions. No need to normalize sentiment scales, map social handles to user IDs, or build middleware to translate listening insights into actionable customer data.
faster than exporting CSVs and manually updating Braze segments
Redbird can pull from Brandwatch and Braze simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Brandwatch or Braze.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Brandwatch into Braze, or from Braze back into Brandwatch. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any brand mention, sentiment shift, or campaign event — Redbird connects the dots between social listening and customer engagement automatically.
Fires when Brandwatch detects a new mention matching your brand queries or monitored keywords.
Triggers when aggregate sentiment for a topic, campaign, or product crosses a defined positive or negative threshold.
Activates when Brandwatch detects an emerging conversation, hashtag, or cultural moment relevant to your tracked topics.
Build a new Brandwatch audience segment based on mention activity, demographics, or engagement patterns.
Apply custom tags or categories to Brandwatch mentions for tracking campaign correlation or user cohorts.
Compile a Brandwatch report summarizing sentiment trends, share of voice, or top themes over a defined period.
Fires when a Braze email, push, SMS, or Canvas campaign is sent to a user or segment.
Triggers when a user completes a tracked behavior like purchase, app open, content view, or feature usage.
Activates when a user's attributes or behavior qualifies them for a new segment or removes them from an existing one.
Write or update custom attributes on a Braze user profile, such as sentiment score, social engagement level, or topic affinity.
Immediately enroll a user into a Braze Canvas journey or one-time campaign based on external events or data.
Build or modify a Braze segment definition using synced social intelligence data or listening-derived attributes.
See how Redbird connects Brandwatch social intelligence to Braze customer engagement — syncing sentiment, building segments, and triggering campaigns automatically. No middleware, no manual exports.