Sync your search advertising audiences with CTV streaming campaigns automatically. Stop manually exporting conversion data, reconciling audience segments across platforms, or building reports that bridge search and streaming performance. Redbird AI connects Microsoft/Bing Ads to Wurl so your media teams can optimize cross-platform campaigns in real time.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When Microsoft Ads audiences hit conversion thresholds, automatically create matching audience segments in Wurl for CTV retargeting. Keep your best-performing search audiences synced to streaming inventory without manual exports or list uploads.
When Wurl streaming content drives significant viewer engagement, automatically adjust Microsoft Ads campaign bids for related keywords and audiences. Optimize search spend based on which content categories are resonating on connected TV.
Automatically merge Microsoft Ads campaign data with Wurl streaming performance to generate comprehensive cross-platform reports. Track user journeys from search ads to streaming content consumption with unified attribution across both channels.
Monitor Microsoft Ads conversion data and trigger alerts when audience behaviors align with high-value Wurl streaming segments. Identify opportunities to expand CTV campaigns based on proven search audience performance.
Pull Wurl streaming behavior, genre preferences, and ad engagement metrics into Microsoft Ads audience profiles. Build smarter search campaigns informed by what your audiences actually watch on connected TV platforms.
Automatically capture and store Microsoft Ads search performance alongside Wurl CTV metrics in a unified warehouse. Build historical datasets that reveal how search and streaming efforts influence each other over time.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Microsoft/Bing Ads and Wurl with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands the schema and semantics of both Microsoft Advertising campaign structures and Wurl's CTV distribution platform, so you can automate workflows between search and streaming without custom API development.
Redbird automatically maps Microsoft Ads entities—campaigns, ad groups, audiences, conversion events, and keyword performance—to Wurl's content distribution, ad pod structures, fill rates, and streaming audience data. Our AI understands how search intent signals relate to CTV viewing behaviors, enabling intelligent cross-platform audience syncing. Whether you're matching LinkedIn professional targeting to premium business content streams or reconciling search ROI with streaming ad revenue, Redbird handles the translation layer between advertising platforms and media infrastructure.
faster than building custom integrations between search advertising APIs and CTV ad platforms
Redbird can pull from Microsoft/Bing Ads and Wurl simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or Wurl.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Microsoft/Bing Ads into Wurl, or from Wurl back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any campaign event in Microsoft/Bing Ads or content distribution change in Wurl—Redbird connects them automatically.
Trigger when campaigns hit specific ROAS, conversion volume, or spend thresholds.
Fire when specific audience segments show significant conversion rate improvements or declines.
Activate when conversion events above a specified value are tracked in Microsoft Ads.
Automatically adjust daily budgets or bid strategies based on external performance signals.
Build new remarketing audiences or update existing segments with fresh conversion data.
Automatically stop ad groups that fall below performance thresholds based on combined metrics.
Trigger when streaming content achieves specific viewership or distribution platform reach targets.
Fire when CTV ad inventory fill rates decline, indicating potential revenue optimization needs.
Activate when specific demographic or behavioral segments show increased content consumption.
Modify content attributes or audience targeting rules based on search campaign insights.
Automatically optimize ad slot timing, frequency, or targeting for streaming inventory.
Build new CTV audience segments informed by search advertising conversion patterns.
Start syncing Microsoft/Bing Ads with Wurl today. Build cross-platform workflows that unite search advertising intelligence with CTV streaming distribution—no engineering required.