Connect Microsoft/Bing Ads and
Tableau with AI

Redbird AI syncs your Microsoft Advertising campaign data directly into Tableau dashboards automatically. Stop exporting CSVs, manually updating data sources, or waiting for engineering to build custom connectors. Get real-time search and audience campaign performance in the visualizations your stakeholders actually use.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync daily campaign performance metrics into Tableau data extracts automatically

Pull impressions, clicks, conversions, spend, and ROAS from Microsoft Ads into Tableau on a schedule. Redbird transforms the API data into dashboard-ready tables, maintaining historical trends and handling schema changes as Microsoft adds new metrics.

Build executive dashboards combining Bing and Google Ads performance side-by-side

Redbird normalizes campaign metrics from Microsoft Ads into the same structure as your other advertising platforms. Create unified search marketing dashboards in Tableau that compare performance across networks without manual data wrangling.

Refresh LinkedIn Audience Ads performance data in stakeholder dashboards hourly

Keep your LinkedIn campaign dashboards current without manual exports. Redbird syncs audience network impressions, engagement, and conversion data from Microsoft Advertising into Tableau extracts, perfect for B2B marketing reporting.

Archive complete campaign history with keyword-level granularity for trend analysis

Preserve detailed search term, ad group, and keyword performance beyond Microsoft's retention limits. Redbird stores complete historical data in formats Tableau can query, enabling year-over-year and multi-quarter campaign analysis.

Alert marketing teams when dashboard metrics show campaign performance drops

Monitor Tableau dashboard thresholds and trigger Microsoft Ads reviews when CTR, conversion rate, or ROAS falls below targets. Redbird watches your visualizations and creates alerts based on the metrics you're already tracking.

Enrich Microsoft Ads conversion data with attribution models calculated in Tableau

When analysts build custom attribution in Tableau, Redbird can sync those calculated conversion values back to Microsoft Advertising. Update bid strategies based on multi-touch models rather than last-click defaults.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Microsoft/Bing Ads and Tableau with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Microsoft Advertising's campaign hierarchy and Tableau's data source architecture, so you can automate reporting without fighting API limits or extract refresh failures.

AI that speaks both Microsoft Ads metrics and Tableau data structures

Redbird maps Microsoft Advertising entities—campaigns, ad groups, keywords, search terms, audience segments—into Tableau-optimized schemas automatically. We handle dimension relationships, metric aggregation rules, and time zone normalization so your dashboards show accurate performance data. When Microsoft adds new conversion types or audience targeting options, Redbird adapts your data pipeline without breaking existing visualizations. You get clean, dashboard-ready tables that Tableau can blend with CRM, analytics, and revenue data.

Campaign hierarchy mapping
Metric aggregation rules
Time zone normalization
Schema evolution handling
10×

faster than building Microsoft Ads to Tableau ETL pipelines with custom scripts

No Python scripts, API documentation, or Tableau SDK integration required

Auto-generated reports

Redbird can pull from Microsoft/Bing Ads and Tableau simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or Tableau.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Microsoft/Bing Ads into Tableau, or from Tableau back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from campaign events in Microsoft Advertising or threshold alerts in Tableau, then automate anything across your stack.

Microsoft/Bing Ads
Triggers & Actions
Trigger

Campaign performance drops below ROAS target

Trigger when return on ad spend falls below your threshold for any campaign or ad group.

Trigger

New conversion type added to tracking

Detect when conversion goals are created or modified in Microsoft Advertising accounts.

Trigger

Daily spend exceeds budget threshold

Monitor when campaign or account-level spend crosses defined daily or monthly limits.

Action

Update campaign budgets and bid adjustments

Modify daily budgets or apply bid modifiers based on performance data or external signals.

Action

Pause underperforming ad groups automatically

Disable ad groups that fall below performance thresholds defined in your workflows.

Action

Export search term reports with quality scores

Pull detailed keyword and search query data with quality metrics for analysis.

Tableau
Triggers & Actions
Trigger

Dashboard metric crosses threshold boundary

Trigger when calculated fields or metrics in published dashboards exceed or fall below limits.

Trigger

Data extract refresh completes successfully

Detect when Tableau data source extracts finish updating with new advertising data.

Trigger

New dashboard published to specific project

Monitor when stakeholders publish new workbooks containing advertising performance views.

Action

Update data source extracts with fresh campaign data

Refresh Tableau extracts programmatically with the latest Microsoft Ads performance metrics.

Action

Create calculated fields in existing data sources

Add custom metrics or dimension transformations to Tableau data sources automatically.

Action

Export dashboard data to CSV or database

Pull aggregated data from Tableau views and sync to other systems or storage.

Microsoft/Bing Ads
+
Tableau

Ready to connect your stack?

Stop manually syncing Microsoft Advertising data into Tableau. Redbird AI builds the pipeline between your search campaigns and stakeholder dashboards in minutes, not weeks.

Get started → Book a demo