Automate the flow between your Microsoft Advertising campaigns and enterprise commerce platform. Stop manually reconciling ad spend with revenue, exporting conversion data, or piecing together customer acquisition costs across systems.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push completed order data from Salesforce Commerce Cloud to Microsoft Advertising as conversion events. Redbird maps product revenue, order IDs, and customer segments to campaign tracking parameters, enabling accurate ROAS measurement and automated bid adjustments based on actual commerce performance.
Layer product-level margin and profitability metrics from Commerce Cloud onto Microsoft Ads campaign reports. Teams can optimize ad spend not just for revenue, but for contribution margin—identifying which campaigns drive the most profitable customer purchases across Bing and LinkedIn audiences.
Monitor inventory levels in Salesforce Commerce Cloud and automatically adjust Microsoft Advertising campaigns when stock runs low. Redbird pauses or reduces bids for specific product campaigns to prevent ad spend on out-of-stock items, then re-enables when inventory is replenished.
Generate automated reports showing Salesforce Commerce Cloud sales attributed to specific Microsoft Advertising campaigns, ad groups, and keywords. Redbird joins UTM parameters and click IDs with order data to provide commerce teams with clear visibility into which search and audience campaigns drive actual revenue.
Automatically create and refresh Microsoft Advertising remarketing audiences using Salesforce Commerce Cloud customer segments. Redbird syncs high-value customers, cart abandoners, or product category purchasers into Microsoft Ads audience lists for targeted search and LinkedIn campaigns.
Monitor the relationship between Microsoft Advertising daily spend and Salesforce Commerce Cloud attributed revenue in real-time. Redbird sends alerts when campaigns exceed target cost-per-acquisition or when ROAS drops below profitability thresholds, enabling rapid optimization decisions.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Microsoft/Bing Ads and Salesforce Commerce Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Microsoft Advertising's campaign structure and conversion tracking, and Salesforce Commerce Cloud's order management and customer data models—so your automation works with the complexity of enterprise e-commerce attribution.
Redbird's AI natively maps Microsoft Advertising's UET tags, conversion goals, and click IDs to Salesforce Commerce Cloud's order objects, product catalogs, and customer profiles. It handles the nuances of multi-touch attribution, understands how to join ad interaction data with commerce transactions, and intelligently reconciles campaign dimensions with product SKUs and categories. The system automatically adapts when you add new conversion types, custom product attributes, or campaign structures.
faster than building custom integrations between Microsoft Ads API and Commerce Cloud OCAPI
Redbird can pull from Microsoft/Bing Ads and Salesforce Commerce Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or Salesforce Commerce Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Microsoft/Bing Ads into Salesforce Commerce Cloud, or from Salesforce Commerce Cloud back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in Microsoft Ads or commerce activity in Salesforce Commerce Cloud.
Trigger when Microsoft Ads campaign ROAS, CTR, conversion rate, or spend reaches specified levels.
Trigger when Microsoft Advertising tracks a new conversion event via UET tag or offline import.
Trigger when user segments are added to or removed from Microsoft Ads remarketing audiences.
Automatically adjust Microsoft Ads campaign budgets, bid amounts, or bid strategy settings.
Change campaign or ad group status in Microsoft Advertising based on external conditions.
Push conversion events to Microsoft Ads with transaction values and custom parameters.
Trigger when a customer completes checkout or when order status changes in Commerce Cloud.
Trigger when product stock reaches thresholds, goes out of stock, or is replenished.
Trigger when customers move between segments based on purchase behavior or lifetime value.
Add customer records or update attributes in Salesforce Commerce Cloud with ad interaction data.
Append Microsoft Ads campaign source, medium, and keyword data to Commerce Cloud order records.
Update product prices, promotional rules, or merchandising based on campaign performance signals.
See how Redbird AI connects Microsoft/Bing Ads with Salesforce Commerce Cloud to automate conversion tracking, attribution reporting, and campaign optimization based on real commerce outcomes.