Connect Microsoft/Bing Ads and
PostHog with AI

Redbird AI syncs Microsoft/Bing Ads campaign data with PostHog product analytics automatically. Stop manually exporting ad performance CSVs or building custom ETL pipelines to connect paid search to product behavior. See how Bing campaigns drive feature adoption, conversions, and retention in one view.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Microsoft Ads conversion events into PostHog for multi-touch attribution

Automatically push Bing Ads click IDs, campaign data, and conversion events into PostHog as user properties and events. Track the full customer journey from search ad click through product activation and retention without manual CSV uploads or fragmented data.

Send PostHog product conversion events back to Bing Ads for ROAS optimization

Push high-value product events from PostHog (trials started, features activated, upgrades completed) back to Microsoft Ads as conversion goals. Let Bing's automated bidding optimize for real product outcomes, not just form fills or page visits.

Enrich PostHog user profiles with Microsoft Ads campaign attribution data

Append campaign name, ad group, keyword, and match type to every PostHog user who originated from Bing search. Analyze feature usage, retention cohorts, and A/B test results segmented by paid search source without rebuilding UTM tracking infrastructure.

Generate daily reports comparing Bing Ads spend to PostHog product metrics

Automatically combine Microsoft Ads spend, impressions, and click data with PostHog activation rates, feature adoption, and revenue events. Build unified dashboards showing cost-per-activated-user or ROAS based on actual product behavior, not proxy metrics.

Alert when Bing campaign conversions don't match PostHog product activations

Monitor discrepancies between Microsoft Ads reported conversions and actual PostHog product events in real-time. Get notified when tracking breaks, landing pages fail, or conversion pixels fire incorrectly so you can fix attribution issues before wasting budget.

Build PostHog cohorts from Bing Ads audiences and push back for retargeting

Identify high-value user segments in PostHog based on product behavior (power users, churned trials, feature adopters), then sync those cohorts to Microsoft Ads as custom audiences. Run targeted search and LinkedIn audience campaigns based on actual product usage patterns.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Microsoft/Bing Ads and PostHog with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands Microsoft Advertising's campaign structure and PostHog's event schema natively, so you can connect paid search performance to product analytics without custom engineering.

AI that speaks both Microsoft Ads and PostHog

Redbird automatically maps Bing Ads entities (campaigns, ad groups, keywords, conversion goals) to PostHog's event properties, user attributes, and group analytics. It handles GCLID-equivalent MSCLKID tracking, recognizes UET tag events, and transforms Microsoft's performance metrics into PostHog custom properties. When attribution breaks or schemas change, Redbird identifies mismatches and suggests fixes without requiring you to debug API documentation or write transformation scripts.

Campaign & keyword attribution
MSCLKID to user mapping
Conversion goal synchronization
LinkedIn audience integration
10×

faster than building custom pipelines to connect Bing Ads to PostHog

No API wrappers, ETL scripts, or data warehouse staging tables required

Auto-generated reports

Redbird can pull from Microsoft/Bing Ads and PostHog simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or PostHog.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Microsoft/Bing Ads into PostHog, or from PostHog back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start workflows from any Microsoft/Bing Ads campaign event or PostHog product signal and automate across your entire stack.

Microsoft/Bing Ads
Triggers & Actions
Trigger

Conversion recorded

Fires when Microsoft Ads records a UET tag conversion goal completion for any campaign.

Trigger

Campaign budget threshold reached

Triggers when a campaign spends a specified percentage of its daily or monthly budget.

Trigger

ROAS drops below target

Fires when a campaign's return on ad spend falls below your defined threshold for a time period.

Action

Create conversion goal

Add a new UET conversion goal to Microsoft Ads with specific value and attribution settings.

Action

Update campaign budget

Automatically adjust daily or monthly budget for specific campaigns based on performance triggers.

Action

Upload custom audience

Sync user lists to Microsoft Ads for remarketing or customer match targeting across search and LinkedIn.

PostHog
Triggers & Actions
Trigger

User completes product event

Fires when PostHog tracks a specific custom event like trial_started, feature_activated, or upgrade_completed.

Trigger

User enters funnel stage

Triggers when a user progresses to a defined step in a PostHog conversion funnel.

Trigger

Feature flag status changes

Fires when a user's feature flag evaluation changes, indicating entry into an experiment or rollout.

Action

Create user with properties

Add a new identified user to PostHog with custom properties including ad attribution data.

Action

Track custom event

Send conversion or engagement events from Microsoft Ads into PostHog's event stream with full property context.

Action

Update user properties

Append or modify user properties in PostHog like campaign source, ad group, or keyword attribution.

Microsoft/Bing Ads
+
PostHog

Ready to connect your stack?

Stop losing attribution between Bing Ads clicks and PostHog product events. Redbird AI connects Microsoft Advertising to your product analytics automatically, so you can optimize for real outcomes instead of proxy metrics.

Get started → Book a demo