Automatically route high-intent search leads into sales sequences and feed conversion data back to optimize campaign targeting. Stop manually exporting campaign data, updating prospect lists, and reconciling closed deals with ad spend.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When prospects click high-value keyword ads or convert on specific campaigns, automatically add them to relevant Outreach sequences with campaign context. Pass search query, ad group, and UTM data to personalize outbound messaging based on their search intent.
When deals move to closed-won in Outreach, send conversion events back to Microsoft Ads with revenue values. Build accurate attribution models and optimize bidding strategies based on actual pipeline outcomes, not just form fills.
Append search campaign data to prospect records in Outreach, showing which keywords, ads, and campaigns drove each lead. Give sales reps visibility into buyer intent signals and search behavior to inform their outreach strategy.
Monitor Microsoft Ads audience segments for clicks from named accounts in your Outreach pipeline. Trigger real-time notifications to account owners when target prospects engage with search or LinkedIn Audience Network ads, creating timely follow-up opportunities.
Join Microsoft Ads campaign performance with Outreach opportunity data to calculate true return on ad spend. Generate automated reports showing which campaigns, ad groups, and keywords are driving qualified pipeline and revenue, not just clicks.
Sync prospect engagement signals from Outreach sequences back to Microsoft Ads remarketing lists. Create suppression audiences for prospects already in active sequences, or build lookalike audiences from high-engagement prospects to improve targeting efficiency.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Microsoft/Bing Ads and Outreach with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Microsoft Ads campaign structures, conversion tracking schemas, and Outreach sequence logic to automate the connection between paid search and sales execution.
Redbird automatically parses Microsoft Ads campaign hierarchies, keyword match types, audience segments, and conversion actions alongside Outreach prospect fields, sequence stages, and custom attributes. The platform recognizes UTM parameters, GCLID equivalents, and Microsoft Click IDs to maintain attribution integrity. It handles Microsoft Ads' UET tag data structures and maps them to Outreach's timeline events without custom field configuration.
faster than building CSV exports and manual list imports between ad platforms and sales tools
Redbird can pull from Microsoft/Bing Ads and Outreach simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or Outreach.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Microsoft/Bing Ads into Outreach, or from Outreach back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in Microsoft Ads or sales activity in Outreach and take action across both platforms.
Fires when a user completes a tracked conversion action from a Microsoft Ads campaign.
Triggers when a campaign or ad group exceeds a specified daily or total budget amount.
Activates when a user is added to a remarketing list or customer match audience.
Append a contact to a Microsoft Ads remarketing or customer match audience for targeting.
Send a conversion event with revenue value back to Microsoft Ads for attribution tracking.
Adjust target CPA, ROAS goals, or bid modifiers based on downstream pipeline performance.
Fires when a new prospect is enrolled in an Outreach sequence, whether manually or via automation.
Triggers when a deal progresses to a new pipeline stage, especially closed-won or closed-lost.
Activates when a prospect engages with sequence emails, indicating active interest.
Add a new prospect to Outreach with enriched data from Microsoft Ads campaign interactions.
Enroll a contact in a specific Outreach sequence with custom variables and timing.
Append campaign source, keyword data, or ad engagement metrics to existing prospect records.
Sync Microsoft/Bing Ads with Outreach to close the loop between paid search investment and sales outcomes. Build automations that connect campaign performance to pipeline reality.