Redbird AI syncs Microsoft/Bing Ads campaign performance with Nielsen Scarborough audience insights automatically. Stop manually exporting Scarborough profiles to build audience segments, or copying campaign data into spreadsheets to analyze against consumer research. Let AI handle the data work between your ad platform and audience intelligence.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull Nielsen Scarborough consumer behavior and media consumption data for your target markets, then map those insights to Microsoft Audience Network targeting parameters. Redbird enriches your existing audience segments with purchasing behavior, lifestyle attributes, and media habits to refine targeting without manual CSV uploads.
Combine Bing Ads conversion and engagement metrics with Nielsen Scarborough audience quintile data to see which consumer segments drive the best ROAS. Redbird automatically joins campaign performance with Scarborough's local market research to show which demographic and psychographic profiles convert.
Monitor actual Microsoft Ads impression delivery and audience reach against Nielsen Scarborough's projected audience estimates. When campaign reach underperforms or overperforms Scarborough's market models by a threshold, trigger alerts to media planners with diagnostic data for rapid optimization.
Feed real conversion and purchase data from Microsoft Advertising campaigns back into your Nielsen Scarborough analysis workflows. Redbird maps conversions to Scarborough DMA and consumer segments, enabling you to validate audience predictions against actual campaign outcomes and refine future media plans.
Use Nielsen Scarborough's market-level consumer indices to dynamically adjust Microsoft Ads bids by geography and audience segment. Redbird reads Scarborough index scores for product categories and media consumption, then applies proportional bid modifiers to prioritize high-affinity DMAs and audience clusters.
Leverage Nielsen Scarborough's professional audience data and business decision-maker profiles to create precise Microsoft Audience Ads targeting on LinkedIn. Redbird translates Scarborough's occupation, income, and purchasing authority attributes into LinkedIn targeting criteria, syncing audience definitions and campaign structures automatically.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Microsoft/Bing Ads and Nielsen Scarborough with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Microsoft Advertising's campaign hierarchy, audience targeting parameters, and conversion schemas—plus Nielsen Scarborough's DMA-level consumer indices, quintile segmentation, and cross-media measurement frameworks.
Redbird maps Microsoft Ads entities—campaigns, ad groups, keywords, audience lists, conversion goals—to Nielsen Scarborough's market definitions, consumer segments, psychographic clusters, and media consumption indices. The platform recognizes DMA codes, Scarborough quintiles, product category indices, and media affinity scores, joining them intelligently with Bing campaign metrics, impression data, and conversion events. No manual field mapping or custom ETL scripts—Redbird interprets both systems' data models and handles schema translation automatically.
faster than exporting Scarborough reports and manually mapping audience attributes to Bing targeting parameters
Redbird can pull from Microsoft/Bing Ads and Nielsen Scarborough simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or Nielsen Scarborough.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Microsoft/Bing Ads into Nielsen Scarborough, or from Nielsen Scarborough back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in Microsoft Ads or new research release in Nielsen Scarborough—Redbird handles the rest.
Trigger when conversion rate, ROAS, or impression share crosses defined thresholds for any campaign or ad group.
Fire when Microsoft Ads tracks a new conversion event tied to specific campaigns, keywords, or audience segments.
Trigger when a Microsoft Audience Network list grows or shrinks beyond specified member count thresholds.
Modify demographic, geographic, or behavioral targeting settings for campaigns and ad groups programmatically.
Change keyword bids, audience bid adjustments, or daily budget caps based on external data signals.
Launch new campaigns with predefined structures or pause underperforming campaigns automatically.
Trigger when Nielsen publishes updated consumer research, market indices, or audience measurement data for subscribed DMAs.
Fire when consumer affinity or product category index scores shift beyond thresholds in local or national markets.
Trigger when Scarborough updates population estimates, household income distributions, or demographic profiles for tracked markets.
Retrieve demographic, psychographic, and media consumption data for specific consumer segments or geographic markets.
Generate custom reports showing product category indices, media reach estimates, and audience quintile breakdowns.
Create new audience segments based on behavioral, attitudinal, or media consumption criteria from Scarborough data.
See how Redbird AI syncs Microsoft/Bing Ads and Nielsen Scarborough so your media planning and campaign optimization run on unified, research-backed data—no manual exports or spreadsheet gymnastics required.