Automatically sync Microsoft/Bing Ads campaign data into Mixpanel to track the complete user journey from ad click to product activation. Stop manually exporting CSV files, building brittle ETL scripts, or losing attribution context between your ad spend and product analytics.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically enrich Mixpanel user profiles with campaign source, ad group, keyword, and UTM data from Microsoft Ads. Track which search terms and audiences drive the highest lifetime value and retention cohorts. Surface ad attribution directly in your product analytics workflows.
Flow daily campaign metrics—impressions, clicks, spend, conversions—into Mixpanel as custom events. Correlate ad performance with in-product behavior to measure true ROAS beyond last-click attribution. Build dashboards that connect marketing investment to product engagement.
Identify power users, activated trial accounts, or high-intent segments in Mixpanel and automatically sync them to Microsoft Ads customer match lists. Run targeted campaigns or suppression strategies based on real product behavior. Close the loop between product analytics and paid acquisition.
Monitor which campaigns, keywords, or audience segments generate clicks but fail to convert or retain in-product. Automatically flag underperforming ad groups when Mixpanel cohort retention falls below thresholds. Optimize ad spend based on behavioral signals, not just conversion pixels.
Automatically compile reports showing ad performance alongside product conversion funnels, feature adoption rates, and retention curves. Connect top-of-funnel spend to bottom-of-funnel outcomes. Deliver unified performance insights to marketing and product teams without manual data wrangling.
Automatically pause or reduce bids on campaigns when Mixpanel identifies drops in activation rates, increased churn signals, or critical product errors. Prevent wasted ad spend during product incidents. Resume campaigns automatically when behavioral metrics stabilize.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Microsoft/Bing Ads and Mixpanel with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Microsoft Advertising's campaign structure and Mixpanel's event-based data model, intelligently mapping ad attribution data to user profiles and product behavior.
Redbird knows how to extract UTM parameters, gclid equivalents, and campaign metadata from Microsoft Ads and map them to Mixpanel's distinct_id, user properties, and custom events. It handles campaign hierarchy—accounts, campaigns, ad groups, keywords—and translates them into meaningful product analytics dimensions. The AI automatically manages identity resolution between ad clicks and authenticated product users, preserving attribution context across sessions and devices.
faster than building custom scripts to sync Microsoft Ads data with Mixpanel event streams
Redbird can pull from Microsoft/Bing Ads and Mixpanel simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or Mixpanel.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Microsoft/Bing Ads into Mixpanel, or from Mixpanel back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Microsoft Ads campaign event or Mixpanel user behavior, then take action across your entire stack.
Triggered when daily campaign metrics are available for impressions, clicks, spend, and conversions.
Triggered when a Microsoft Ads conversion goal is completed by a user.
Triggered when campaign spend reaches a specified percentage of daily or monthly budget.
Adjust automated bidding strategies or manual bids based on external data signals.
Programmatically start, stop, or pause campaigns and ad groups.
Add or remove users from Microsoft Ads customer match audiences for targeting or exclusion.
Triggered when a user performs a tracked product action like signup, activation, or upgrade.
Triggered when a user joins a retention cohort, behavioral segment, or custom group.
Triggered when conversion rates through defined product funnels fall below thresholds.
Send custom events to Mixpanel with properties from external systems like ad campaigns.
Enrich Mixpanel user profiles with attribution data, campaign source, or external metadata.
Programmatically add or remove users from Mixpanel cohorts based on external triggers.
Stop losing attribution context between Microsoft Ads and Mixpanel. Redbird AI syncs campaign performance with product behavior automatically, so you can measure true ROI and optimize based on what users actually do.