Redbird AI syncs Microsoft/Bing Ads conversions, campaign performance, and audience data with Marketo leads, programs, and attribution models. Stop manually exporting CSVs, rebuilding audience lists, or reconciling ad spend with pipeline data across disconnected platforms.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When a lead form is submitted on Microsoft Ads, instantly create or update the lead in Marketo with full campaign details, keywords, and UTM parameters. Map ad group and campaign data to Marketo acquisition programs automatically. Preserve source attribution through the entire funnel without manual imports.
When a Marketo lead reaches MQL, opportunity, or closed-won stages, push conversion events to Microsoft Ads with revenue values and match to original clicks. Enable automated bidding strategies based on actual pipeline outcomes. Close the loop between ad spend and marketing qualified outcomes.
Sync Marketo smart lists and segmentation to Microsoft Ads as customer match audiences for LinkedIn and Microsoft network targeting. Automatically refresh audiences as leads move through lifecycle stages. Enable account-based advertising without manual list exports and reuploads.
Append campaign quality score, click-through rate, and engagement metrics from Microsoft Ads to corresponding Marketo lead records. Adjust lead scoring based on ad campaign performance and keyword quality. Identify which campaigns drive the most engaged prospects.
Combine Microsoft Ads spend, impression, and click data with Marketo program membership and opportunity attribution. Calculate cost-per-MQL and ROAS by ad campaign mapped to Marketo programs. Deliver automated reports showing full-funnel performance from search to revenue.
Monitor when specific Microsoft Ads campaigns or keywords correlate with faster lead-to-opportunity conversion in Marketo. Trigger notifications when certain ad groups exceed pipeline contribution benchmarks. Surface high-performing search terms for campaign expansion.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Microsoft/Bing Ads and Marketo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Microsoft Ads campaign structures, conversion tracking requirements, and Marketo's lead lifecycle, program membership, and attribution models to automate the entire lead-to-revenue connection.
Redbird maps Microsoft Ads entities—campaigns, ad groups, keywords, match types, and UET conversion goals—to Marketo programs, acquisition sources, and custom fields without manual schema work. Our AI understands Marketo's lifecycle stages, program success statuses, and revenue cycle models to push meaningful conversion data back to Microsoft Ads for bid optimization. We handle customer match list formatting, GCLID-to-lead matching, and multi-touch attribution logic automatically.
faster attribution reporting vs. manual CSV exports and VLOOKUP reconciliation
Redbird can pull from Microsoft/Bing Ads and Marketo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or Marketo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Microsoft/Bing Ads into Marketo, or from Marketo back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in Microsoft Ads or lead activity in Marketo—Redbird handles the translation between systems.
Fires when a user completes a lead form extension on a Microsoft Ads search or audience ad.
Fires when a UET-tracked conversion goal is achieved, such as form completion or page visit.
Fires when a campaign reaches a specified percentage of its daily or monthly budget.
Create or update a customer match list with email addresses for LinkedIn or Microsoft network targeting.
Send a conversion event back to Microsoft Ads with revenue value, linked to the original ad click.
Automatically pause an ad group based on external performance criteria or attribution data.
Fires when a new lead is created in Marketo or an existing lead record is modified.
Fires when a lead progresses to a specific stage such as MQL, SQL, or opportunity.
Fires when a lead becomes a member of a Marketo program with a specific success status.
Add a new lead to Marketo or update existing lead fields with campaign and attribution data.
Enroll a lead in a specific engagement or nurture program based on ad campaign source.
Set or modify the acquisition program field to reflect the originating Microsoft Ads campaign.
Redbird AI connects Microsoft/Bing Ads and Marketo so your demand gen team can track real pipeline impact from search campaigns. Stop losing attribution data between platforms.