Stop manually exporting audience lists and copying campaign data between systems. Redbird AI syncs your Bing Ads performance and audience data with Mailchimp automatically — so your email campaigns stay aligned with your paid search results.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When users convert on Bing Ads campaigns, automatically add them to targeted Mailchimp segments. Trigger email nurture flows based on which search terms, ad groups, or campaigns drove the conversion. Keep your email strategy synchronized with what's working in paid search.
Automatically sync engaged Mailchimp subscribers into custom exclusion audiences in Microsoft Advertising. Stop paying to reach people already in your email funnel. Reduce ad spend waste and focus Bing campaigns on net-new prospect acquisition.
Monitor campaign-level ROAS in Microsoft Advertising and trigger automated email campaigns when performance crosses defined thresholds. Send win-back emails when search performance dips or promotional campaigns when ROAS exceeds targets. Connect paid and owned channels based on real performance data.
Push highly-engaged Mailchimp subscribers—based on open rates, click behavior, or purchase history—into Microsoft Advertising customer match audiences. Target your best email performers with search campaigns or exclude them to focus budget elsewhere. Unify audience strategy across channels.
Automatically generate and send formatted Microsoft Advertising performance reports via Mailchimp to internal stakeholders or clients. Include campaign metrics, conversion data, and ROAS trends in branded email templates. Eliminate manual report building and email composition.
When contacts enter Mailchimp through forms or integrations, enrich their profiles with corresponding Microsoft Advertising campaign, ad group, and keyword data. Build complete attribution models showing how search traffic converts through email. Improve multi-touch reporting across the funnel.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Microsoft/Bing Ads and Mailchimp with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Microsoft Advertising campaign structures and Mailchimp audience schemas — no custom field mapping or API documentation required.
Redbird automatically recognizes Microsoft Advertising entities like campaigns, ad groups, audiences, conversion goals, and UET tag data. It maps these to Mailchimp's tags, segments, merge fields, and automation triggers without manual configuration. The AI handles nested campaign structures, audience list formats, and conversion attribution — understanding when to sync, enrich, or suppress based on your workflow intent. Changes to campaign names, audience definitions, or custom fields are detected and adapted automatically.
faster than exporting CSVs, reformatting lists, and manually uploading audiences
Redbird can pull from Microsoft/Bing Ads and Mailchimp simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or Mailchimp.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Microsoft/Bing Ads into Mailchimp, or from Mailchimp back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in Microsoft Advertising or subscriber activity in Mailchimp — Redbird handles the rest.
Trigger when return on ad spend exceeds or falls below defined levels for specific campaigns.
Fire when users complete tracked conversion actions via UET tags in Microsoft Advertising.
Trigger when Microsoft Advertising adds members to customer match or remarketing audiences.
Build new customer match or remarketing audiences in Microsoft Advertising with specified parameters.
Add or remove users from existing Microsoft Advertising audience lists based on external data.
Modify daily or monthly budget allocations for campaigns based on performance triggers or external signals.
Trigger when subscribers meet conditions to enter specific Mailchimp segments or groups.
Fire when contacts open specific email campaigns, indicating engagement level.
Trigger when contacts receive new tags indicating behavior, preferences, or lifecycle stage.
Add contacts to specific Mailchimp audiences or lists with appropriate tags and merge field data.
Enrich subscriber profiles with custom field data like campaign source, conversion details, or performance metrics.
Start predefined email automation sequences for subscribers based on external events or data changes.
Sync Microsoft Advertising and Mailchimp in minutes. Stop manually moving audience data between paid search and email — let Redbird AI handle the connection.