Sync your Bing Ads campaign performance directly into Looker's semantic layer for unified marketing analytics. Stop manually exporting CSV files or writing custom ETL scripts to get Microsoft Advertising data into your data warehouse and dashboards.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull campaign, ad group, and keyword-level metrics from Microsoft Advertising into your data warehouse. Redbird maps Bing Ads dimensions and metrics to your LookML models, ensuring consistent definitions across all advertising channels in Looker.
Stream Microsoft Advertising data alongside Google Ads into a single Looker Explore. Compare cross-platform ROAS, identify channel-specific opportunities, and give stakeholders one source of truth for paid search performance without manual data merging.
Monitor cost-per-acquisition metrics in Looker and trigger notifications when Bing campaigns drift outside target ranges. Redbird watches your LookML-defined metrics and creates alerts based on the same business logic your team already trusts.
Pull customer segment, lifetime value, and attribution data from your Looker semantic layer back into Microsoft Advertising. Use warehouse-enriched audience signals to optimize bidding strategies and improve conversion tracking accuracy across the Microsoft network.
Combine Bing Ads spend and conversion data with CRM opportunity metrics in scheduled Looker reports. Redbird joins advertising performance with downstream revenue data, calculating true ROAS and channel contribution without manual spreadsheet work.
Archive daily campaign performance, Quality Score changes, and impression share metrics into your data warehouse. Build long-term trend analysis in Looker that survives Microsoft Advertising's rolling data retention windows and API limitations.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Microsoft/Bing Ads and Looker with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Microsoft Advertising's campaign structure and Looker's semantic layer, automatically mapping ad metrics to your data models without custom code.
Redbird interprets Microsoft Advertising's hierarchy of campaigns, ad groups, keywords, and audience segments, then maps performance metrics into your Looker data models. It understands dimension relationships like match type variations, device targeting, and geographic performance. The AI recognizes your LookML field definitions and ensures Bing Ads data conforms to existing metric logic, joining seamlessly with data from other marketing platforms already in your warehouse.
faster than building custom ETL pipelines for Microsoft Ads data
Redbird can pull from Microsoft/Bing Ads and Looker simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or Looker.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Microsoft/Bing Ads into Looker, or from Looker back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from campaign changes in Microsoft Ads or metric thresholds in Looker—Redbird connects both systems bidirectionally.
Fires when CTR, conversion rate, or ROAS falls outside defined ranges for any campaign or ad group.
Triggers when Microsoft Advertising logs a new conversion, goal completion, or revenue event.
Activates when campaign spend velocity suggests monthly budget will be exhausted early.
Adjust daily or monthly budgets across campaigns based on performance data or external signals.
Automatically disable ad groups or keywords that fail to meet CPA, ROAS, or quality thresholds.
Upload customer match or remarketing audiences from your warehouse to Microsoft Advertising for targeting.
Fires when a scheduled Look or dashboard finishes generating with updated Microsoft Ads data.
Activates when any LookML-defined metric exceeds configured limits during data refresh or query.
Triggers when fresh rows appear in tables that feed Looker models, including transformed ad data.
Programmatically add fields to data models when new Microsoft Ads dimensions become available.
Force regeneration of persistent derived tables containing Microsoft Advertising aggregations.
Generate ad-hoc Looker reports combining Microsoft Ads and other data sources, then distribute via email or Slack.
Stop exporting CSVs and writing API scripts to get Microsoft Advertising data into Looker. Redbird syncs Bing Ads performance into your semantic layer automatically, giving your team consistent, trustworthy marketing analytics.