Connect Microsoft/Bing Ads and
Klaviyo with AI

Stop manually exporting audience lists and stitching together ad conversion data with email revenue. Redbird AI syncs Microsoft/Bing Ads campaigns with Klaviyo segments, automatically attributing ad spend to customer lifecycle value and keeping your targeting audiences current.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync high-value Klaviyo segments to Microsoft Ads as customer match audiences

Automatically create and refresh Microsoft Ads customer match lists from Klaviyo segments based on purchase history, lifetime value, or engagement patterns. Target your best customers with search and LinkedIn Audience Ads without manual CSV exports.

Enrich Klaviyo profiles with Microsoft Ads click and conversion data

Flow Microsoft Ads interaction data into Klaviyo custom properties—search terms, ad groups, conversion actions. Use this context to personalize email content and trigger campaigns based on what prospects searched for before converting.

Suppress active email subscribers from Microsoft Ads remarketing to reduce wasted spend

Automatically exclude Klaviyo subscribers who are already in nurture flows from your Microsoft Ads display and search remarketing campaigns. Prevent paying for clicks from users already being reached through owned channels.

Build Klaviyo segments from Microsoft Ads converters for post-purchase email flows

Automatically add users who convert through Microsoft Ads into specific Klaviyo segments based on campaign, ad group, or keyword. Trigger tailored welcome or onboarding flows that reference their original search intent.

Report on true ROAS by matching Microsoft Ads spend with Klaviyo-attributed revenue

Combine Microsoft Ads campaign spend data with downstream revenue tracked in Klaviyo to calculate full-funnel ROAS. See which search campaigns drive customers who generate the most email revenue over 30, 60, or 90 days.

Create lookalike audiences in Microsoft Ads from Klaviyo's top purchaser segments

Export your highest-LTV customer segments from Klaviyo as seed lists for Microsoft Ads similar audiences. Automatically refresh these lists weekly to keep your lookalike targeting based on current purchasing patterns.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Microsoft/Bing Ads and Klaviyo with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Microsoft Ads campaign structures, conversion tracking, and audience formats alongside Klaviyo's profile schema, segment logic, and custom event properties.

AI that maps ad platform conversions to email marketing profiles

Redbird's AI understands Microsoft Ads' campaign hierarchies, UET tag conversion events, and customer match list formats. It maps these to Klaviyo's profile properties, custom events, and segment conditions. The system handles identifier matching across MAID, email, and customer IDs, reconciles timezone differences between ad click timestamps and email events, and maintains field mappings as both platforms evolve.

Campaign & ad group metadata
UET conversion tracking
Customer match list sync
Profile property enrichment
10×

faster than building custom audience exports and manual data enrichment workflows

No CSV downloads, spreadsheet matching, or scheduled API scripts to maintain

Auto-generated reports

Redbird can pull from Microsoft/Bing Ads and Klaviyo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or Klaviyo.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Microsoft/Bing Ads into Klaviyo, or from Klaviyo back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start workflows from any conversion event in Microsoft Ads or customer action in Klaviyo—Redbird handles the rest.

Microsoft/Bing Ads
Triggers & Actions
Trigger

New conversion recorded

Trigger when a UET tag records a conversion event in your Microsoft Ads account.

Trigger

Campaign budget threshold reached

Fire when a campaign reaches a specified percentage of its daily or monthly budget.

Trigger

Ad group performance anomaly detected

Trigger when CTR, conversion rate, or CPC deviates significantly from historical averages.

Action

Create or update customer match list

Add or refresh a customer match audience list with email addresses or customer IDs.

Action

Update campaign bid adjustment

Modify bid adjustments for device, location, or audience segments based on performance data.

Action

Pause low-performing ad group

Automatically pause ad groups that fall below specified ROAS or conversion rate thresholds.

Klaviyo
Triggers & Actions
Trigger

Profile enters segment

Trigger when a customer profile joins a specific segment based on behavior or properties.

Trigger

Purchase event recorded

Fire when Klaviyo tracks a completed purchase with order value and product details.

Trigger

Email engagement threshold met

Trigger when a profile reaches a defined level of email opens, clicks, or conversions.

Action

Add custom profile property

Write new custom properties to a Klaviyo profile with ad campaign or keyword data.

Action

Create or update segment

Build or modify Klaviyo segments based on conditions from Microsoft Ads conversion data.

Action

Trigger flow enrollment

Add profiles to specific automated flows based on their ad interaction history or source campaign.

Microsoft/Bing Ads
+
Klaviyo

Ready to connect your stack?

Sync Microsoft/Bing Ads with Klaviyo to unify your search acquisition data with email marketing—no engineers required.

Get started → Book a demo