Automatically sync your Bing Ads campaign performance with Heap's behavioral analytics to understand the complete user journey from ad click to product engagement. Stop manually exporting CSV files and stitching together fragmented conversion data across platforms.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Match ad click data from Microsoft Advertising with Heap session events to track full user journeys. Automatically tag Heap sessions with campaign, ad group, and keyword data. Analyze post-click behavior patterns for each campaign cohort without manual CSV uploads.
Identify users who completed key product milestones in Heap and automatically sync them as custom audiences in Microsoft Advertising. Create remarketing campaigns targeting users who engaged with specific features. Keep audience lists fresh without manual exports.
When Bing Ads records a conversion, automatically append Heap's pre-conversion interaction data including pages visited, features clicked, and time to convert. Build multi-touch attribution models that connect ad spend to actual product usage. Surface which campaigns drive engaged users versus quick bounces.
Monitor Heap behavioral data for users arriving from Bing Ads campaigns and trigger alerts when cohorts show high drop-off or friction. Get notified when specific keywords drive traffic that doesn't match product experience. Pause underperforming campaigns based on post-click engagement metrics, not just conversion rates.
Calculate true return on ad spend by matching Bing Ads cost data with Heap's long-term user engagement and retention metrics. Track which campaigns produce users who return, upgrade, or churn. Build weekly reports showing campaign performance beyond first conversion.
When Heap detects users who convert but immediately churn or request refunds, automatically feed that data back to flag low-quality conversion sources. Adjust bid strategies based on complete user lifecycle, not just initial conversion events. Identify which keywords attract users with poor product-market fit.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Microsoft/Bing Ads and Heap with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Microsoft Advertising's campaign hierarchies and Heap's auto-captured event schemas, so you can connect ad performance to actual user behavior without custom engineering.
Redbird's AI interprets Microsoft Advertising campaign structures, UTM parameters, and conversion tracking alongside Heap's event properties, user identities, and session data. It automatically maps ad click IDs to Heap user sessions, resolves cross-device journeys, and handles identity stitching when users interact across multiple touchpoints. The system understands how to attribute Heap's retroactive behavioral insights back to specific campaigns, ad groups, and keywords without requiring manual schema configuration.
faster than building custom ETL pipelines to connect ad clicks with behavioral event streams
Redbird can pull from Microsoft/Bing Ads and Heap simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or Heap.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Microsoft/Bing Ads into Heap, or from Heap back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any campaign change in Bing Ads or behavioral event pattern in Heap.
Trigger when spend, impressions, clicks, or conversion metrics exceed defined limits for any campaign or ad group.
Fire when Microsoft Advertising tracks a conversion event from any campaign or keyword source.
Run workflows after Bing Ads performance data is refreshed with yesterday's final metrics.
Adjust automated or manual bid amounts based on external signals like behavioral engagement quality.
Control campaign status programmatically based on performance thresholds or behavioral data insights.
Upload or update remarketing audiences in Microsoft Advertising from external user segments.
Trigger when a Heap user successfully navigates through a defined sequence of product interactions or pages.
Fire when users exhibit engagement patterns like repeat visits, feature adoption, or time-on-site milestones.
Activate workflows when users abandon key flows, hit errors, or show negative engagement signals.
Build new user segments in Heap based on campaign source, ad interaction, or external enrichment data.
Append custom properties to Heap user sessions with campaign, keyword, or ad creative identifiers.
Enrich Heap user profiles with conversion data, calculated LTV, or attribution source from advertising platforms.
Stop manually reconciling campaign reports with behavioral analytics. Connect Microsoft/Bing Ads and Heap to understand what happens after the click and optimize for real engagement, not just conversions.