Redbird AI automatically connects your search advertising performance with sales conversation insights. Stop manually matching campaign data to customer feedback, and start optimizing ad targeting and messaging based on what prospects actually say on calls.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When Fireflies detects recurring objections or questions in sales calls, Redbird analyzes which campaigns and keywords drove those leads. Automatically identify messaging gaps between your ads and prospect expectations, then get recommendations for ad copy adjustments.
Automatically append campaign name, ad group, keyword, and landing page data to each sales call transcript in Fireflies. Sales and marketing teams can instantly see which search terms and ads are driving the best conversations, not just the most clicks.
When Fireflies identifies competitor mentions or pricing objections in qualified prospect calls, Redbird cross-references the originating Microsoft Ads campaign and alerts the team. Adjust bids, negative keywords, or ad messaging in real-time based on conversation patterns.
Redbird pulls Microsoft Ads metrics alongside Fireflies conversation intelligence to show which campaigns drive not just conversions, but quality conversations. Automatically generate reports that connect click-through rates, conversion rates, and sales call sentiment scores by campaign.
When Fireflies captures insights about prospect job titles, company sizes, or industries from high-intent calls, Redbird maps those patterns back to Microsoft Audience Ads targeting settings. Automatically refine LinkedIn professional audience segments based on who actually converts into sales conversations.
Automatically capture and store the complete journey from Microsoft Ads keyword to Fireflies call transcript to deal outcome. Build a historical dataset that connects search intent, ad messaging, conversation quality, and revenue across quarters.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Microsoft/Bing Ads and Fireflies with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Microsoft Advertising's campaign structures and Fireflies' conversation intelligence data, so you can connect paid search performance to actual customer voice.
Redbird natively understands Microsoft Ads entities like campaigns, ad groups, keywords, match types, and quality scores alongside Fireflies' speaker identification, sentiment scores, talk ratios, and extracted action items. The AI automatically maps UTM parameters and conversion tracking to call participants and topics, recognizing when a campaign's keyword intent matches or diverges from what prospects actually discuss. No need to manually correlate campaign IDs with meeting metadata or build custom attribution logic.
faster than exporting campaign data and manually reviewing call transcripts to find messaging insights
Redbird can pull from Microsoft/Bing Ads and Fireflies simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or Fireflies.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Microsoft/Bing Ads into Fireflies, or from Fireflies back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in Microsoft Ads or conversation insight in Fireflies—Redbird handles the complexity.
Fires when a campaign hits specified CTR, conversion rate, CPC, or ROAS benchmarks.
Triggers when Microsoft Ads tracks a conversion event from search or audience campaigns.
Fires when campaign budgets are exhausted or spend deviates from target pacing.
Adjust bids for specific keywords or change match type settings based on call insights.
Enable or disable ad groups when conversation data reveals messaging fit or misalignment.
Build LinkedIn professional audience segments in Microsoft Audience Ads from call patterns.
Fires when Fireflies completes transcription of a new meeting or call recording.
Triggers when specific product names, competitor mentions, or buying signals appear in conversation.
Fires when Fireflies assigns a positive or negative sentiment rating above defined levels.
Append Microsoft Ads campaign, keyword, and landing page metadata to meeting notes.
Apply categorization tags to transcripts based on campaign source or ad messaging themes.
Generate meeting summaries that include which search terms or ads brought the prospect in.
See how Redbird AI automatically connects Microsoft/Bing Ads campaign data with Fireflies conversation insights—so your team can optimize ad spend based on what prospects actually say, not just what they click.