Redbird AI syncs your Microsoft Advertising campaign performance with social listening insights from Brandwatch. Stop manually correlating ad spend with brand sentiment, exporting campaign data for social reports, or hunting for the impact of search campaigns on social conversation.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull sentiment scores and conversation volume from Brandwatch for each campaign period in Microsoft Ads. Match brand mention spikes to specific ad campaigns and budget changes. Surface which search campaigns drive positive or negative social conversation without manual correlation.
Monitor Brandwatch for sudden sentiment drops or controversy around branded keywords. Trigger notifications to pause or adjust Microsoft Ads campaigns targeting those terms. Stop spending on search terms that are generating brand risk in real-time social conversation.
Flow campaign spend, impressions, clicks, and conversion metrics from Microsoft Advertising into Brandwatch reports. Build unified views of paid search performance alongside organic social mentions. Eliminate dual-platform reporting for brand and performance marketing teams.
Identify trending conversations and rising search intent signals from Brandwatch social listening. Automatically generate keyword suggestions and audience targeting recommendations for Microsoft Ads campaigns. Turn cultural moments into search campaign opportunities before competitors react.
Create time-stamped records of ad creative, spend, and targeting aligned with Brandwatch sentiment data. Build comprehensive campaign retrospectives showing paid and earned media impact. Maintain audit trails for brand safety and campaign effectiveness reviews.
Pull impression share and auction insights from Microsoft Ads alongside competitor mention tracking from Brandwatch. Generate weekly competitive positioning reports showing both paid search presence and organic social conversation. Identify gaps where competitors dominate search or social channels.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Microsoft/Bing Ads and Brandwatch with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Microsoft Advertising's campaign structures and Brandwatch's social intelligence data model — no middleware or manual mapping required.
Redbird parses Microsoft Ads campaign hierarchies, bid strategies, conversion goals, and audience segments alongside Brandwatch's mention streams, sentiment scores, topic clusters, and share-of-voice metrics. Our AI automatically aligns campaign flight dates with social listening periods, matches branded keywords to mention queries, and maps audience targeting to demographic segments. You get intelligent correlation between paid search performance and earned social impact without building custom ETL pipelines.
faster than exporting Microsoft Ads reports and manually cross-referencing Brandwatch dashboards
Redbird can pull from Microsoft/Bing Ads and Brandwatch simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or Brandwatch.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Microsoft/Bing Ads into Brandwatch, or from Brandwatch back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from campaign changes in Microsoft Ads or sentiment shifts in Brandwatch — Redbird connects both systems in real-time.
Fires when a Microsoft Ads campaign reaches a specified spend level or daily budget cap.
Triggers when campaign or ad group conversion performance falls outside acceptable ranges.
Detects when a new search or audience campaign goes live in Microsoft Advertising.
Pause, enable, or modify campaign delivery settings in Microsoft Ads.
Modify campaign budgets, bid adjustments, or target CPA/ROAS settings.
Insert new negative keyword matches at campaign or ad group level to refine targeting.
Fires when brand or topic sentiment shifts beyond defined thresholds in Brandwatch monitoring.
Triggers when conversation volume around tracked queries surges above baseline levels.
Detects emerging themes or hashtags gaining momentum in social listening data.
Build new Brandwatch monitoring queries based on campaign keywords or audience parameters.
Apply campaign identifiers or time-period labels to relevant social mentions in Brandwatch.
Export formatted sentiment analysis and topic summaries for specific date ranges or campaigns.
See how Redbird AI syncs Microsoft/Bing Ads with Brandwatch to unite paid search performance and social listening intelligence. Start automating campaign-to-sentiment workflows in minutes.