Sync BigQuery with The Trade Desk to automate audience activation, campaign performance analysis, and cross-channel attribution. Stop exporting CSVs, rebuilding audience segments manually, or waiting on engineers to write custom ETL scripts for ad data.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Build audience segments in BigQuery using your customer data warehouse, then automatically push UID2 or hashed email lists to The Trade Desk for programmatic targeting. Updates flow in real-time as your data models refresh, keeping campaigns synced to your latest customer intelligence.
Automatically import impression, click, conversion, and spend data from The Trade Desk into BigQuery tables on a schedule. Join programmatic metrics with CRM, product analytics, and revenue data to build complete marketing attribution models without manual CSV exports.
Match Trade Desk conversion events back to your BigQuery customer tables to calculate true LTV by campaign, creative, and audience segment. Automatically update enriched performance tables that show which programmatic tactics drive the most valuable customers, not just the most conversions.
Monitor BigQuery ML model outputs for new customer segments predicted to convert, then automatically create and sync those audiences to The Trade Desk. Media buyers get notified when fresh targeting segments are ready to activate without data science bottlenecks.
Query both The Trade Desk API and BigQuery warehouse tables to build automated daily reports showing programmatic ad performance alongside on-site behavior, conversion funnels, and revenue outcomes. Reports run on schedule and update stakeholder dashboards without manual data pulls.
Continuously monitor BigQuery for conversion events, then automatically create suppression lists and push them to The Trade Desk to exclude recent buyers from acquisition campaigns. Prevent wasted spend on customers who've already purchased while maintaining campaign efficiency.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize BigQuery and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands BigQuery's table schemas and partition strategies alongside The Trade Desk's audience taxonomy, campaign hierarchies, and performance metrics — no custom mapping required.
Redbird's AI automatically maps BigQuery column names, data types, and nested/repeated fields to The Trade Desk's audience file requirements, campaign structures, and reporting dimensions. It understands how to hash PII fields for UID2 matching, partition large audience exports, and join Trade Desk impression logs with your warehouse fact tables. When schemas evolve or new campaign dimensions are added, Redbird adapts the integration logic without breaking your workflows.
faster audience activation vs. exporting CSVs and uploading manually
Redbird can pull from BigQuery and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either BigQuery or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from BigQuery into The Trade Desk, or from The Trade Desk back into BigQuery. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automation workflows from any event in BigQuery or The Trade Desk — from scheduled query results to campaign status changes.
Fires when a BigQuery scheduled query finishes running and results are available.
Triggers when new data lands in a specified BigQuery table or partition.
Activates when BigQuery ML generates new prediction results for a trained model.
Execute custom SQL queries in BigQuery with dynamic parameters from other workflow steps.
Write the output of a query into a specified BigQuery destination table.
Trigger a BigQuery data transfer or load job from GCS, external APIs, or other sources.
Fires when a Trade Desk campaign is launched, paused, completed, or archived.
Triggers when campaign metrics like CTR, CPA, or spend rate cross defined thresholds.
Activates when The Trade Desk logs new conversion pixels or attribution events.
Create or update a first-party or third-party audience list in The Trade Desk.
Programmatically adjust campaign flight budgets, bid strategies, or pacing settings.
Fetch impression, click, conversion, and spend data for specified campaigns or date ranges.
Stop manually syncing audiences and stitching together ad performance reports. Connect BigQuery and The Trade Desk with Redbird AI to automate your programmatic data workflows end-to-end.