Redbird AI syncs your social media performance data from Sprout Social into BigQuery and enriches social campaigns with warehouse insights. Stop exporting CSVs, wrestling with API limits, and manually joining social metrics to customer data.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Pull post performance, engagement rates, follower growth, and campaign metrics from Sprout Social into BigQuery on a schedule. Redbird handles pagination, rate limits, and schema mapping so your analytics team always has fresh social data in the warehouse.
Match social media profiles and audience demographics in Sprout Social with customer lifetime value, product preferences, and behavioral segments stored in BigQuery. Surface high-value audience insights directly in your social management workflow.
Join Sprout Social campaign performance with e-commerce transactions, website behavior, and CRM data in BigQuery. Redbird automatically refreshes the joins so marketing can report on true ROI, not just vanity metrics.
Run sentiment analysis or brand health queries in BigQuery and trigger notifications in Sprout Social when metrics cross thresholds. Marketing teams get proactive alerts about trending topics or reputation risks without monitoring dashboards.
Automatically export and store all historical social posts, comments, engagement data, and campaign archives from Sprout Social into BigQuery. Maintain complete social media history beyond platform retention limits for compliance and trend analysis.
Use multi-touch attribution or predictive models in BigQuery to identify which social campaigns drive conversions, then update campaign labels and priorities in Sprout Social. Close the loop between performance analysis and campaign optimization.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize BigQuery and Sprout Social with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands BigQuery's nested and repeated fields alongside Sprout Social's multi-network post structures, so your social data integrates seamlessly with your entire data warehouse.
Redbird maps Sprout Social's engagement objects, profile taxonomies, and network-specific metrics to BigQuery tables automatically. It handles nested JSON from the Sprout API, flattens message threads and comment hierarchies, and joins social performance data with your existing customer and revenue tables. Schema changes in either system are detected and reconciled without breaking pipelines.
faster social reporting vs exporting CSVs and writing SQL joins
Redbird can pull from BigQuery and Sprout Social simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either BigQuery or Sprout Social.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from BigQuery into Sprout Social, or from Sprout Social back into BigQuery. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from new BigQuery query results or Sprout Social campaign events, then take action in either platform.
Trigger when a scheduled BigQuery query returns rows meeting specific conditions or volume thresholds.
Detect when new data lands in a BigQuery table, such as customer segments or campaign performance scores.
Run workflows when a BigQuery scheduled query finishes, making fresh analysis available for downstream use.
Write social media metrics, engagement records, or enriched profile data into BigQuery tables.
Run BigQuery SQL with dynamic parameters from Sprout Social events to analyze or join data on demand.
Add new columns or modify BigQuery table schemas when Sprout Social introduces new metrics or fields.
Trigger workflows when new social content goes live in Sprout Social on any connected network.
Detect when engagement rate, impressions, or other campaign metrics cross predefined benchmarks in Sprout Social.
Start automations when profiles are tagged or categorized in Sprout Social, such as influencers or VIP customers.
Apply tags to social profiles in Sprout Social based on customer segments or behavioral data from BigQuery.
Append context from BigQuery—like customer status or purchase history—to social profiles or message threads.
Modify campaign labels, priorities, or custom fields in Sprout Social using insights computed in BigQuery.
Sync BigQuery with Sprout Social in minutes. Stop wrestling with API docs and manual exports—let Redbird handle your social data pipelines so your team can focus on insights, not integration.