Automate the flow of social listening data, campaign metrics, and customer insights between your enterprise data warehouse and CXM platform. Stop manually exporting CSVs, writing repetitive SQL, or waiting on engineering to build custom ETL pipelines for social analytics.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically stream social media interactions, sentiment scores, and engagement metrics from Sprinklr into BigQuery tables. Join social data with CRM, product usage, and transaction data to build complete customer profiles. Enable data science teams to analyze cross-channel behavior without manual exports.
Query BigQuery to identify high-value segments based on purchase history, lifetime value, or behavior patterns, then sync those audiences directly to Sprinklr. Enable marketing teams to launch personalized social campaigns without CSV uploads. Keep audience lists updated automatically as warehouse data changes.
Pull campaign metrics and conversation data from Sprinklr, join with revenue, conversion, and attribution data in BigQuery, then generate comprehensive performance reports. Eliminate manual data stitching between social metrics and business outcomes. Schedule reports to update stakeholders automatically.
Continuously analyze Sprinklr sentiment data alongside BigQuery business metrics to detect correlation patterns. Trigger alerts when negative social sentiment coincides with declining conversion rates or churn signals. Enable teams to respond proactively before issues escalate.
Automatically append purchase history, subscription tier, support ticket history, and lifetime value data from BigQuery to Sprinklr contact profiles. Give social care teams complete context without switching systems. Update enrichment data as warehouse records change.
Stream all customer conversations, social posts, and engagement data from Sprinklr into BigQuery for long-term retention. Meet regulatory requirements while enabling historical trend analysis and natural language processing. Maintain searchable archives without Sprinklr storage limits.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize BigQuery and Sprinklr with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both BigQuery's columnar data structures and Sprinklr's unified CXM data model, so you can connect social listening insights with enterprise analytics without custom coding.
Redbird automatically maps Sprinklr's engagement metrics, sentiment scores, campaign hierarchies, and conversation threads to BigQuery tables with proper data types and partitioning strategies. The AI understands how to denormalize Sprinklr's nested message structures into analytics-ready formats, handle timezone conversions across global social data, and incrementally sync only changed records to optimize warehouse costs. No need to manually define column mappings or write transformation logic for each social media channel.
faster than building custom ETL between Sprinklr APIs and BigQuery
Redbird can pull from BigQuery and Sprinklr simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either BigQuery or Sprinklr.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from BigQuery into Sprinklr, or from Sprinklr back into BigQuery. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in BigQuery or Sprinklr — from new query results to published social posts to sentiment threshold changes.
Trigger when a scheduled BigQuery query returns rows matching specific conditions or thresholds.
Detect when new records are inserted into a specified BigQuery table or partition.
Monitor when columns are added, modified, or removed from BigQuery tables.
Write new records to BigQuery tables with automatic schema mapping and type conversion.
Merge or update rows in BigQuery based on key matching and conditional logic.
Run SQL queries in BigQuery with dynamic parameters from workflow data.
Trigger when your brand receives a message, comment, or mention across any connected social channel.
Detect when sentiment scores for topics, campaigns, or products exceed defined positive or negative thresholds.
Monitor when social campaigns are published, scheduled, or reach completion across channels.
Add new contacts to Sprinklr or enrich existing profiles with custom attributes and segment data.
Post messages, images, or videos to social channels with scheduling and approval workflow integration.
Automatically categorize messages, apply tags, or route conversations to specific teams based on criteria.
Sync BigQuery with Sprinklr in minutes, not weeks. Let Redbird AI handle the data mapping, transformations, and ongoing sync while your team focuses on analysis and campaigns.