Redbird AI automates the flow of retail performance and consumer behavior data between Circana and BigQuery. Stop manually exporting syndicated data, writing custom ETL scripts, or waiting on data engineering to update sales dashboards.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically load new Circana point-of-sale feeds into BigQuery as soon as they're available. Redbird maps retail metrics, product hierarchies, and time dimensions to your warehouse schema without manual transformation.
Match your internal sales records in BigQuery with Circana's syndicated market share and category performance data. Automatically join datasets on UPC, brand, or custom product keys to enable competitive analysis.
Send custom KPIs, internal forecast data, or blended analytics from BigQuery into Circana's reporting environment. Keep teams working in their preferred tools while maintaining a single source of truth.
Run scheduled queries on Circana data stored in BigQuery to detect market share shifts, velocity changes, or competitive threats. Redbird triggers notifications and downstream workflows when thresholds are breached.
Train demand forecasting, price elasticity, and consumer behavior models directly in BigQuery using Circana's panel and syndicated data. Redbird handles incremental data loads and feature table updates automatically.
Automatically store years of Circana retail and panel data in BigQuery's cost-effective storage tiers. Enable multi-year category growth, seasonality, and promotional effectiveness analysis without manual data retention workflows.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize BigQuery and Circana with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both BigQuery's distributed columnar architecture and Circana's syndicated data schemas—so your CPG analytics workflows just work.
Redbird's AI automatically maps Circana's product hierarchies, channel taxonomies, geography codes, and time period conventions to your BigQuery table schemas. It handles UPC normalization, outlet panel weighting, and measure type conversions without custom code. When Circana updates data dictionaries or adds new metrics, Redbird adapts your pipelines automatically. No more brittle scripts breaking when field names change.
faster than building custom ETL for Circana syndicated data
Redbird can pull from BigQuery and Circana simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either BigQuery or Circana.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from BigQuery into Circana, or from Circana back into BigQuery. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from new Circana data drops or BigQuery query results—Redbird connects both systems to your entire stack.
Trigger when a scheduled BigQuery query completes with new market share or sales performance data.
Detect when specific BigQuery tables containing blended analytics or forecasts are modified.
Automatically monitor BigQuery calculations for KPI breaches or anomalies in retail metrics.
Write Circana POS data, panel results, or market share metrics into BigQuery tables.
Execute BigQuery SQL to join Circana data with internal sources or compute category analytics.
Build BigQuery views that blend Circana syndicated data with internal sales and inventory tables.
Automatically detect when Circana publishes weekly or daily point-of-sale data for your categories.
Trigger when new consumer panel or household purchase behavior data arrives from Circana.
Start workflows when Circana releases new market share or competitive performance datasets.
Pull specific Circana retail sales, category trends, or promotional metrics into your workflows.
Request filtered or aggregated Circana data based on brand, geography, or time period parameters.
Push internal product metadata or forecast data back into Circana for unified reporting views.
Stop wrestling with Circana data formats and BigQuery ETL. Redbird AI connects your CPG analytics stack so you can focus on insights, not data plumbing.