Sync warehouse analytics directly into campaign audiences. Redbird AI automates the flow between your data warehouse and marketing platform — no more manual CSV exports, scheduled scripts, or stale audience lists. Keep Braze segments fresh with real-time insights from BigQuery.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Run churn prediction or LTV models in BigQuery, then automatically update Braze custom attributes with scores. Trigger retention campaigns or VIP segments based on the latest model outputs without manual file transfers. Keep marketing segmentation in sync with your ML pipeline.
Automatically send email opens, push interactions, and conversion events from Braze into BigQuery for centralized reporting. Join campaign performance with product analytics and transaction data to measure true downstream impact. Build comprehensive marketing attribution models on your warehouse data.
Query product usage patterns, purchase history, or feature adoption in BigQuery and sync results as Braze segments. Update audiences daily based on complex multi-table joins and window functions your warehouse handles best. Move beyond Braze's native segmentation limits with SQL-powered cohorts.
Calculate lifetime revenue, average order value, purchase frequency, and payment tier from BigQuery tables. Push these metrics as custom attributes to Braze for precise personalization and targeting. Keep financial context available in real-time for every campaign decision.
Automatically log all campaign configurations, send volumes, and content versions to BigQuery tables. Maintain an auditable history of messaging strategy and customer communications. Support regulatory requirements with timestamped records of every campaign execution.
Monitor query results for unusual patterns — sudden usage drops, spike in errors, or payment failures. Instantly fire targeted re-engagement or support campaigns through Braze when thresholds are crossed. Close the loop between analytics insights and customer outreach in minutes, not days.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize BigQuery and Braze with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands BigQuery's nested schemas and partitioned tables alongside Braze's user profiles, custom attributes, and event structures — so your warehouse insights power personalized campaigns automatically.
Redbird maps BigQuery tables and views to Braze user attributes and events without manual field matching. It handles nested JSON from BigQuery results, respects Braze's rate limits and data type requirements, and intelligently chunks bulk updates. Whether you're syncing computed cohorts or enriching profiles with aggregated metrics, Redbird translates warehouse analytics into campaign-ready segments — preserving data types, handling arrays, and managing incremental updates automatically.
faster than building custom BigQuery-to-Braze ETL scripts
Redbird can pull from BigQuery and Braze simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either BigQuery or Braze.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from BigQuery into Braze, or from Braze back into BigQuery. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from query completions in BigQuery or campaign events in Braze — Redbird connects both systems bidirectionally.
Trigger when a BigQuery scheduled query finishes running and results are available.
Detect when data is inserted into a specific BigQuery table or view.
Run a query and trigger when the result crosses a defined numeric threshold.
Execute a SQL query with dynamic parameters from upstream workflow data.
Append new records to a BigQuery table with mapped field values.
Save query output to Google Cloud Storage or another destination.
Trigger when a Braze campaign or Canvas step completes sending to users.
Detect when a specific custom event is tracked for any user in Braze.
Trigger when users meet or no longer meet segment membership criteria.
Set or modify custom attribute values on user profiles in Braze.
Assign user IDs to a specific segment for targeting in campaigns.
Programmatically enroll users into a Canvas journey based on external data.
Sync BigQuery analytics with Braze campaigns automatically. Stop exporting CSVs and start building audience workflows that run themselves — Redbird handles the complexity.