Sync your Microsoft Advertising campaign data directly into BigQuery for advanced analysis and ML-powered optimization. Stop manually exporting performance reports or building fragile ETL scripts to centralize your search advertising data.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull campaign, ad group, and keyword-level metrics from Microsoft Advertising into BigQuery tables. Keep your data warehouse updated with impressions, clicks, conversions, and spend data for unified cross-channel reporting. Build real-time dashboards without API rate limits or manual refreshes.
Build custom audiences in BigQuery using first-party data, CRM signals, and behavioral patterns. Automatically sync qualified segments to Microsoft Advertising as customer match lists for LinkedIn Audience Network targeting. Update audiences daily based on BigQuery model outputs.
Match Microsoft Advertising conversion IDs with customer records in BigQuery to calculate true revenue attribution. Append LTV, product mix, and retention metrics to each paid search conversion. Feed enriched conversion values back to Microsoft Ads for Smart Bidding optimization.
Run SQL-based anomaly detection on Microsoft Advertising performance metrics stored in BigQuery. Automatically flag campaigns with sudden CTR drops, CPA spikes, or budget pacing issues. Alert paid search teams when statistical models detect performance degradation requiring immediate action.
Import granular click stream and conversion path data from Microsoft Advertising into BigQuery. Combine with Google Ads, organic search, and offline touchpoints for unified attribution modeling. Use BigQuery ML to train custom attribution models that reflect your actual customer journey.
Train ML models in BigQuery to predict conversion probability by audience segment, device, and time of day. Automatically adjust bid modifiers in Microsoft Advertising campaigns based on model outputs. Optimize bids dynamically using your warehouse data instead of platform-only signals.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize BigQuery and Microsoft/Bing Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both BigQuery's schema-on-read warehouse structure and Microsoft Advertising's campaign hierarchy, so you can automate bidirectional data flows without writing SQL joins or API calls.
Redbird automatically maps Microsoft Advertising campaigns, ad groups, keywords, and conversion goals to BigQuery table schemas. It handles nested audience segments, product partition trees, and UET tag conversions without custom field mapping. Whether you're syncing performance stats to partitioned BigQuery tables or pushing customer match lists built from warehouse queries, Redbird translates between Microsoft's advertising API structure and BigQuery's columnar format intelligently.
faster than building custom Microsoft Ads API integrations with BigQuery Data Transfer Service
Redbird can pull from BigQuery and Microsoft/Bing Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either BigQuery or Microsoft/Bing Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from BigQuery into Microsoft/Bing Ads, or from Microsoft/Bing Ads back into BigQuery. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any event in BigQuery or Microsoft/Bing Ads — Redbird handles the orchestration across both systems.
Trigger workflows when new customer segments, conversion events, or model predictions appear in specified tables.
Run workflows after daily, hourly, or custom-scheduled queries finish processing analytical outputs.
Detect when aggregated metrics like total conversions or audience size exceed defined thresholds in query results.
Insert or update campaign performance metrics, conversion events, or audience data into specified BigQuery tables with schema validation.
Execute parameterized SQL queries for data transformation, aggregation, or ML model inference using Microsoft Ads data as inputs.
Automatically structure Microsoft Advertising exports into date-partitioned BigQuery tables for efficient time-series analysis.
Trigger workflows when campaigns hit spend limits, CPA targets, or conversion volume milestones in Microsoft Advertising.
Capture UET tag conversions or offline conversion imports as they arrive in Microsoft Advertising accounts.
Detect when customer match or remarketing lists in Microsoft Advertising reach size thresholds or refresh.
Adjust device, location, or audience bid modifiers across campaigns based on BigQuery analysis and ML predictions.
Sync email, phone, or customer ID lists from BigQuery to Microsoft Ads as audience segments for targeting.
Automatically control campaign status based on budget pacing, performance metrics, or inventory data from BigQuery.
Stop exporting Microsoft Ads reports to spreadsheets or maintaining custom ETL pipelines. Connect BigQuery and Microsoft/Bing Ads with Redbird AI and automate your search advertising analytics today.