Connect Azure Synapse and
ZoomInfo with AI

Redbird AI syncs ZoomInfo sales intelligence with Azure Synapse for automated enrichment, intent analysis, and reporting. Stop manually exporting contact data, running CSV imports, or building custom ETL jobs to keep your warehouse and go-to-market data in sync.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich Azure Synapse customer records with ZoomInfo firmographic and technographic data

Automatically match accounts in your Azure Synapse data warehouse to ZoomInfo profiles and append company size, revenue, technology stack, and employee count. Keep customer analytics enriched with fresh intelligence without manual lookups or data entry.

Stream ZoomInfo intent signals into Azure Synapse for real-time buying signal analysis

Push ZoomInfo intent data and engagement signals directly into Azure Synapse as they're captured. Build scoring models, trigger campaign workflows, and run predictive analytics on buying signals alongside your existing customer and product data.

Create ZoomInfo prospect lists from Azure Synapse cohort analysis and predictive models

Use Azure Synapse to identify ideal customer profiles, lookalike segments, or churn risk patterns, then automatically generate targeted account lists in ZoomInfo. Turn data science outputs into actionable sales and marketing workflows without manual list building.

Sync ZoomInfo contact updates back to Azure Synapse for centralized lead intelligence

Capture new contacts, job changes, and company updates from ZoomInfo and load them into Azure Synapse staging tables. Maintain a single source of truth for prospect intelligence that feeds Power BI dashboards and downstream analytics.

Alert sales ops when Azure Synapse identifies high-value accounts with ZoomInfo intent

Monitor Azure Synapse for accounts that meet scoring thresholds or behavior patterns, cross-reference with ZoomInfo intent signals, and trigger alerts or outreach sequences. Connect data warehouse insights directly to sales action without middleware or manual triage.

Archive ZoomInfo export history and API usage data in Azure Synapse for compliance

Automatically log all ZoomInfo data exports, enrichment requests, and contact reveals to Azure Synapse for audit trails and compliance reporting. Build governance dashboards showing who accessed what data and when without manual tracking.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Azure Synapse and ZoomInfo with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands Azure Synapse table schemas and ZoomInfo API structures, so it can map contact records, firmographics, and intent signals without manual configuration.

AI that understands data warehouses and sales intelligence platforms

Redbird maps ZoomInfo contact, company, and intent objects to Azure Synapse dimension and fact tables automatically. It handles nested JSON from ZoomInfo APIs, resolves company matching logic across systems, and writes optimized SQL for Synapse dedicated pools. When schemas change or new ZoomInfo fields are added, Redbird adapts the pipeline without breaking downstream Power BI reports or analytics workloads.

ZoomInfo API → Synapse SQL pools
Contact & firmographic mapping
Intent signal streaming
Account matching logic
10×

faster than building custom Synapse pipelines with Data Factory or Spark notebooks

No JSON parsing, API pagination handling, or incremental load logic required

Auto-generated reports

Redbird can pull from Azure Synapse and ZoomInfo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Synapse or ZoomInfo.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Azure Synapse into ZoomInfo, or from ZoomInfo back into Azure Synapse. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in Azure Synapse or ZoomInfo—Redbird handles the connection, transformation, and sync.

Azure Synapse
Triggers & Actions
Trigger

New rows added to Synapse table

Trigger when accounts, leads, or customer records are inserted into specified Azure Synapse tables or views.

Trigger

Synapse pipeline completes

Start workflows when Azure Synapse integration or analytical pipelines finish running successfully.

Trigger

Query result meets threshold

Monitor SQL query outputs in Azure Synapse and trigger when values cross defined thresholds or conditions.

Action

Write enriched data to Synapse table

Insert or upsert ZoomInfo intelligence into Azure Synapse staging, dimension, or fact tables with merge logic.

Action

Run Synapse stored procedure

Execute stored procedures in Azure Synapse to process newly synced ZoomInfo data or trigger downstream transformations.

Action

Update Synapse view or materialized table

Refresh Azure Synapse views or result-set cache to reflect latest ZoomInfo data for Power BI and analytics workloads.

ZoomInfo
Triggers & Actions
Trigger

New contact added to ZoomInfo list

Trigger workflows when contacts are added to saved searches or account lists in ZoomInfo.

Trigger

Intent signal detected

Start automations when ZoomInfo identifies buying intent or research activity from target accounts.

Trigger

Contact job change recorded

Capture when ZoomInfo detects a contact has changed companies, titles, or roles for re-engagement workflows.

Action

Enrich account with ZoomInfo data

Look up and append firmographic, technographic, and contact data from ZoomInfo based on domain or company name.

Action

Create targeted account list

Build new ZoomInfo prospect lists using criteria, filters, or account IDs derived from Azure Synapse analytics.

Action

Reveal contact information

Use ZoomInfo credits to unlock email addresses and phone numbers for contacts identified in Synapse cohorts or models.

Azure Synapse
+
ZoomInfo

Ready to connect your stack?

See how Redbird AI syncs Azure Synapse and ZoomInfo in minutes. Automate sales intelligence enrichment, intent analysis, and data warehouse pipelines without writing integration code.

Get started → Book a demo