Redbird AI syncs Azure Synapse data warehouses with Totango customer success workflows automatically. Stop exporting CSVs, building fragile ETL scripts, or asking engineering to sync usage data — let AI route product telemetry, engagement metrics, and revenue insights directly into health scores and success plays.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push aggregated usage metrics from Synapse analytics tables into Totango health attributes. Redbird monitors your warehouse for updated engagement data and syncs dimensions like DAU, feature adoption rates, and API usage to keep health scores current without manual exports.
Launch Totango campaigns and touchpoints when Synapse data shows specific account behavior — ARR milestones, consumption spikes, or declining usage patterns. Redbird watches your analytical datasets and fires plays automatically based on the signals that matter to your retention model.
Pull health scores, NPS responses, and touchpoint history from Totango back into your Synapse customer dimension tables. Redbird keeps your warehouse enriched with CS context so product analytics, BI dashboards, and ML models have complete customer journey visibility.
Monitor Synapse analytical queries for churn signals — login drop-offs, support ticket spikes, or payment issues — and create Totango tasks for immediate CSM outreach. Redbird translates SQL results into actionable CS workflows without building custom alert pipelines.
Automatically send completed success play data, email engagement, and customer lifecycle events from Totango into Synapse for long-term retention analysis. Redbird structures unstructured CS activity into warehouse-ready tables for historical reporting and cohort analysis.
Keep Totango account profiles synchronized with source-of-truth contract data, renewal dates, and ARR calculations living in your Synapse warehouse. Redbird detects schema changes and data updates, ensuring CSMs see accurate subscription details without CRM round-trips.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure Synapse and Totango with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Azure Synapse's dedicated SQL pools, serverless analytics, and Spark table structures alongside Totango's account hierarchy, health score models, and campaign execution logic.
Redbird reads your Synapse fact and dimension tables — usage events, subscription history, support interactions — and intelligently routes metrics to the right Totango health attributes, account fields, and user profiles. It handles data type translations between SQL analytics outputs and Totango's REST API expectations, manages incremental syncs on large datasets, and adapts when you add custom health drivers or restructure warehouse tables. No need to maintain field mapping configs or write transformation scripts.
faster than building Spark jobs and API scripts to sync warehouse data with CS tools
Redbird can pull from Azure Synapse and Totango simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Synapse or Totango.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure Synapse into Totango, or from Totango back into Azure Synapse. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from warehouse query results in Synapse or customer lifecycle events in Totango — Redbird connects both directions.
Fire when a scheduled or on-demand Synapse query detects new rows matching specific criteria.
Trigger when fact or dimension tables receive inserts, updates, or deletes in your SQL pool.
Activate when Spark analytics jobs finish and output metrics cross defined business thresholds.
Insert or upsert data from Totango into existing Synapse tables or create new analytical datasets.
Run Synapse stored procedures with dynamic inputs from Totango events to update warehouse logic.
Send structured data from Totango into Synapse-managed data lake storage for long-term retention.
Fire when a customer's health score crosses thresholds or changes status in Totango.
Trigger when automated campaigns finish, allowing you to log results back to your warehouse.
Activate workflows when accounts enter renewal windows defined in Totango lifecycle settings.
Write warehouse-calculated metrics directly into Totango account profiles or user-level fields.
Generate Totango tasks assigned to the right CSM when Synapse data signals intervention needed.
Launch or halt Totango campaigns programmatically based on real-time warehouse insights.
Redbird AI connects Azure Synapse and Totango in minutes, not sprints. Stop building fragile data pipelines between your warehouse and customer success platform — automate the sync and get back to analyzing what drives retention.