Redbird AI syncs social media performance data into your enterprise data warehouse and enriches Sprout Social campaigns with customer intelligence from Synapse. Stop exporting CSVs, manual SQL queries, and building one-off reporting scripts to bridge social media and data warehouse insights.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull post performance, follower growth, and engagement data from Sprout Social into Azure Synapse tables. Combine social metrics with CRM, product, and revenue data for comprehensive marketing attribution analysis without manual exports.
Push customer lifetime value, purchase history, and behavioral segments from Azure Synapse into Sprout Social tags and custom fields. Enable social teams to tailor content and engagement strategies based on enterprise customer intelligence.
Combine Sprout Social campaign performance with revenue, conversion, and customer data from Synapse to create comprehensive marketing reports. Automatically calculate social media ROI and attribution metrics without manual data consolidation.
Monitor Sprout Social sentiment and engagement data for customers identified as high-value in Synapse. Trigger immediate alerts when key accounts or strategic segments post negative feedback or show declining engagement patterns.
Automatically capture all social posts, comments, messages, and engagement events from Sprout Social into Azure Synapse for long-term retention. Maintain historical social data beyond Sprout's retention limits for regulatory compliance and trend analysis.
Monitor conversion events and revenue attribution in Azure Synapse and automatically update corresponding social campaigns in Sprout Social with performance tags. Enable social teams to see which content drives actual business outcomes without waiting for manual reports.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure Synapse and Sprout Social with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Azure Synapse's analytical table structures and Sprout Social's social media data models, so you can sync metrics, enrich campaigns, and automate reporting without custom ETL code.
Redbird automatically maps Synapse fact and dimension tables to Sprout Social profiles, posts, campaigns, and engagement metrics. The platform understands social media hierarchies (profiles, posts, comments, tags) and how they relate to warehouse customer segments, revenue tables, and analytical views. You describe what should sync or enrich in plain language—Redbird handles schema mapping, data type conversions, and API pagination across both systems.
faster than building custom Azure Functions and Sprout API scripts
Redbird can pull from Azure Synapse and Sprout Social simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Synapse or Sprout Social.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure Synapse into Sprout Social, or from Sprout Social back into Azure Synapse. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any event in Azure Synapse or Sprout Social and automate workflows across your entire data and marketing stack.
Trigger when new customer segments, product data, or analytical results appear in specified Synapse tables.
Start workflows when materialized views or scheduled SQL queries finish running in Synapse workspace.
Trigger when Synapse integration pipelines complete, making fresh data available for social enrichment.
Write social media metrics, engagement events, or campaign data into dedicated Synapse tables or staging areas.
Run Synapse stored procedures to process incoming social data, update dimensions, or refresh analytical aggregations.
Modify existing warehouse records with latest social engagement status, sentiment scores, or campaign attribution.
Trigger when content goes live across social networks, capturing metadata and initial engagement for warehouse analysis.
Start workflows when posts or campaigns reach specific engagement, reach, or impression milestones in Sprout Social.
Trigger when Sprout's sentiment analysis flags comments or messages requiring attention or escalation.
Add customer segment, value tier, or behavioral tags to Sprout Social profiles based on warehouse intelligence.
Generate Sprout Social reports combining platform metrics with custom fields populated from Synapse data.
Enrich Sprout Social contact records with customer lifetime value, purchase history, or segment data from Synapse.
Sync Azure Synapse and Sprout Social in minutes. Stop building custom ETL scripts and start automating social media analytics with enterprise data warehouse intelligence.