Redbird AI syncs SPINS retail scan data directly into Azure Synapse and automates CPG performance analysis. Stop manually exporting sales files, wrangling SKU mappings, and rebuilding weekly market share reports.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull weekly SPINS sales data and load it into Azure Synapse fact tables. Redbird handles incremental updates, deduplication, and schema alignment so your warehouse always reflects the latest retail performance.
Match SPINS UPC and product codes to your internal SKU master, brand hierarchies, and customer segmentation tables. Redbird joins SPINS scan data with Synapse dimension tables to create analysis-ready datasets.
Run SQL queries on combined SPINS and internal sales data in Synapse, then distribute formatted reports. Redbird schedules analysis, calculates category trends, and pushes insights to stakeholders without manual intervention.
Monitor SPINS retail metrics stored in Synapse for threshold changes in ACV, velocity, or shelf presence. Redbird detects significant shifts in product performance and notifies category managers immediately.
When new SKUs are added to your product master in Synapse, automatically configure SPINS monitoring for those items. Redbird ensures every launch is tracked in retail channels from day one.
Preserve complete SPINS sales history in Azure Data Lake Storage linked to Synapse. Redbird automatically stages raw extracts alongside warehouse tables, enabling multi-year trend analysis and compliance retention.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure Synapse and SPINS with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Azure Synapse table structures and SPINS retail data formats, so your CPG analytics workflows run automatically without custom ETL code.
Redbird maps SPINS product codes, retailer IDs, and time periods to your Synapse fact and dimension tables. It recognizes common CPG data patterns like UPC matching, store-level aggregation, and velocity calculations. The platform handles SPINS data refresh cycles and incrementally loads only changed records into Synapse dedicated pools or serverless views.
faster than building SPINS-to-Synapse ETL pipelines with custom scripts
Redbird can pull from Azure Synapse and SPINS simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Synapse or SPINS.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure Synapse into SPINS, or from SPINS back into Azure Synapse. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any SPINS data refresh or Synapse query event, and update either system based on what matters to your team.
Trigger when a scheduled Synapse query finishes running on combined retail and internal data.
Detect when files are written to Azure Data Lake Storage linked to your Synapse workspace.
React when product master, brand hierarchy, or customer tables change in Synapse.
Insert or update rows in Synapse fact or dimension tables with transformed data.
Execute Synapse Spark notebooks for complex data transformation or machine learning workflows.
Generate serverless SQL external tables pointing to data lake files for federated queries.
Trigger when SPINS publishes new retail scan data for your tracked categories and channels.
Detect when SPINS starts reporting sales for a previously unseen UPC or item code.
React when your brand or category share moves above or below defined performance levels.
Pull specific SKU or category data from SPINS for targeted analysis or ad-hoc requests.
Add or remove items from your monitored SPINS product set based on launches or discontinuations.
Generate filtered SPINS datasets for specific retailers, regions, or time periods.
Redbird AI connects Azure Synapse and SPINS so your CPG analytics run automatically. Stop building custom ETL pipelines and start analyzing retail performance faster.