Sync enterprise analytics to marketing campaigns in real time. Stop exporting audience CSVs, manually uploading segments, or waiting for engineering to refresh customer data. Redbird AI keeps your Synapse data warehouse and Marketing Cloud in perfect sync.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Build audiences in SQL against your Synapse warehouse and push them directly to Marketing Cloud data extensions. Segments update on your schedule—hourly, daily, or triggered by data refresh. Eliminate manual exports and ensure campaigns always target the freshest customer cohorts.
Activate real-time insights from Synapse—purchase predictions, churn scores, lifetime value tiers—as Marketing Cloud journey entry criteria. Trigger personalized campaigns based on what your data science team discovers in the warehouse, not just CRM activity.
Capture email opens, clicks, unsubscribes, and journey completions from Marketing Cloud and write them to Synapse dimensional tables. Build complete attribution models that connect marketing touches to revenue outcomes across the entire customer journey.
Pull purchase history, product preferences, and transaction patterns from Synapse and append them to Marketing Cloud contact records. Power dynamic content and personalization with the full analytical context living in your warehouse, not just what's in CRM.
Join Marketing Cloud send metrics with order data, customer lifetime value, and product analytics from Synapse. Automatically generate reports that show true campaign ROI, not just engagement rates. Deliver insights to stakeholders without SQL or manual data pulls.
Monitor Synapse ETL job completions and data quality checks that affect active Marketing Cloud segments. Notify campaign managers when fresh data lands or when audience counts shift significantly, so they can adjust send volumes or timing before campaigns execute.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure Synapse and Salesforce Marketing Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Synapse's SQL and Spark schemas and Marketing Cloud's data extension structures, subscriber attributes, and journey architecture—so you can orchestrate data flows without custom code.
Redbird maps Synapse fact and dimension tables to Marketing Cloud data extensions, contact attributes, and sendable objects automatically. It understands Marketing Cloud's subscriber key relationships and Synapse's partitioning schemes. You describe the audience or sync in plain language—Redbird handles schema mapping, data type conversion, incremental updates, and API rate limits across both platforms.
faster audience activation than exporting CSVs and uploading through Marketing Cloud UI
Redbird can pull from Azure Synapse and Salesforce Marketing Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Synapse or Salesforce Marketing Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure Synapse into Salesforce Marketing Cloud, or from Salesforce Marketing Cloud back into Azure Synapse. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Azure Synapse or Salesforce Marketing Cloud—new data lands, campaigns send, queries complete, or journeys finish.
Trigger workflows when a scheduled analytical query finishes running against your dedicated SQL pool.
Start automations when Synapse Spark jobs complete, surfacing ML scores or aggregated datasets.
React to Synapse integration pipeline completions, whether successful data loads or failures needing attention.
Insert or upsert rows into dedicated SQL pool tables or create new tables from workflow data.
Run existing Synapse stored procedures with dynamic parameters from workflow context.
Programmatically start integration pipelines to refresh dimensions or process incoming data.
Start workflows when Marketing Cloud sends finish or when contacts complete multi-step journeys.
Capture unsubscribe events in real time to update suppression lists or trigger retention workflows.
Monitor audience size fluctuations in key data extensions to alert teams or pause campaigns.
Add or update subscriber records in Marketing Cloud data extensions with fresh warehouse data.
Inject subscribers into Marketing Cloud journeys based on conditions evaluated in Synapse.
Modify subscriber profile fields or communication preferences using analytical insights from the warehouse.
See how Redbird AI syncs Azure Synapse and Salesforce Marketing Cloud in minutes. Activate audiences faster, close the attribution loop, and stop waiting on engineering for every campaign data request.