Sync streaming viewership data, ad performance metrics, and content analytics between your enterprise data warehouse and FAST platform automatically. Stop manually exporting CSV files, rebuilding dashboards, or waiting on data teams to reconcile streaming metrics with warehouse datasets.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull streaming performance data, watch time, and audience engagement from Pluto into your Azure Synapse warehouse. Join viewership metrics with advertising, content licensing costs, and revenue data for complete FAST platform analytics. Keep historical streaming data synchronized for trend analysis and forecasting.
Send audience cohorts and behavioral segments from your Azure Synapse analytics back to Pluto for smarter ad targeting. Combine first-party data, CRM attributes, and purchase history with streaming behavior to create high-value advertising inventory. Update segments automatically as warehouse models refresh.
Build comprehensive reports that merge Pluto channel performance with content acquisition costs, licensing agreements, and ROI calculations stored in Synapse. Automatically refresh dashboards when new streaming data arrives or warehouse ETL pipelines complete. Distribute reports to content strategy and finance teams on schedule.
Monitor real-time Pluto viewership against forecasts and benchmarks calculated in Azure Synapse. Trigger notifications when ad fill rates, average watch time, or channel engagement drops below model predictions. Route alerts to content ops, ad sales, and analytics teams with context from both systems.
Capture detailed viewer session data, ad impression logs, and content delivery events from Pluto into Azure Synapse data lake storage. Maintain queryable historical archives for compliance, auditing, and deep-dive analysis beyond Pluto's retention window. Structure streaming logs for efficient Spark and SQL analytics at scale.
Match ad impressions, fill rates, and CPM data from Pluto with billing records, payment schedules, and revenue recognition stored in your Synapse warehouse. Identify discrepancies automatically and flag reconciliation issues for finance teams. Keep advertising revenue reporting synchronized across streaming operations and enterprise accounting.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure Synapse and Pluto with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Azure Synapse's analytical schemas and Pluto's streaming data structures, so you can automate complex workflows without writing custom integration code or managing API documentation.
Redbird's AI maps Pluto's viewership events, channel metadata, and ad delivery logs to your Azure Synapse fact tables, dimension schemas, and analytical models automatically. It understands how to join streaming session data with warehouse customer profiles, match content IDs across systems, and aggregate time-series metrics at the right granularity. Whether you're syncing daily performance summaries or streaming granular event logs, Redbird handles schema evolution, data type mapping, and incremental loads without manual intervention.
faster than building custom ETL between Pluto APIs and Synapse pipelines
Redbird can pull from Azure Synapse and Pluto simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Synapse or Pluto.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure Synapse into Pluto, or from Pluto back into Azure Synapse. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Azure Synapse or Pluto — from data pipeline completions to content performance milestones.
Trigger when an ETL pipeline, Spark job, or data integration workflow finishes in Azure Synapse.
Detect when new rows arrive in a dedicated SQL pool table or data lake storage path.
Fire when a data warehouse view, stored procedure, or analytical dataset updates in Synapse.
Insert or upsert records into dedicated SQL pools or serverless external tables from streaming sources.
Trigger data integration workflows, Spark jobs, or orchestrated ETL processes in Azure Synapse.
Run SQL queries against warehouse tables to enrich streaming data with customer attributes or business context.
Trigger when a channel or program hits viewership, watch time, or engagement benchmarks in Pluto.
Fire when daily, hourly, or real-time audience metrics become available in Pluto analytics.
Detect when ad delivery metrics, CPM rates, or inventory availability shifts in Pluto's ad platform.
Push refined audience cohorts or targeting parameters to Pluto for ad inventory optimization.
Update channel descriptions, program details, or content categorization in Pluto from warehouse sources.
Pull viewership metrics, session data, or ad performance reports from Pluto into downstream systems.
Sync Azure Synapse and Pluto in minutes. Automate streaming analytics workflows, eliminate manual data exports, and get unified visibility across your enterprise warehouse and FAST platform.