Sync audiences, optimize campaigns, and automate reporting between your Azure data warehouse and Google's advertising platform. Stop manually exporting customer segments or copying performance data between systems—let Redbird handle the data flow.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push audience segments built in Azure Synapse—based on purchase history, lifetime value, or engagement scores—directly into Google Ads Customer Match lists. Keep your targeting fresh without CSV exports or manual uploads.
Pull daily campaign metrics, keyword performance, and conversion data from Google Ads into Azure Synapse tables. Combine ad spend with CRM and product data for complete attribution analysis in your warehouse.
When your Synapse analytics detect low inventory, seasonal demand spikes, or margin changes, automatically adjust Google Ads bids or pause campaigns. Connect warehouse insights directly to campaign strategy without manual intervention.
Stream Google Ads conversion data with revenue values into Azure Synapse for real-time ROAS calculations across channels. Join ad performance with customer lifetime value, product margins, and cohort data for true profitability analysis.
Use machine learning models in Synapse to score customer propensity or churn risk, then automatically create and update Google Ads similar audiences based on your highest-value segments. Turn predictive analytics into targeted campaigns.
Compare live Google Ads performance against forecasts and benchmarks stored in Azure Synapse. Get instant alerts when spend, CTR, or conversion rates fall outside expected ranges, so teams can investigate and adjust quickly.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure Synapse and Google Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Azure Synapse's analytical schemas and Google Ads' campaign structure, so you can connect warehouse insights to advertising execution without custom engineering.
Redbird maps Azure Synapse tables, views, and Spark datasets to Google Ads entities—campaigns, ad groups, audiences, and conversion actions. It understands Customer Match requirements, audience size thresholds, and API rate limits. Whether you're syncing user lists from dimensional models or pulling campaign stats into fact tables, Redbird handles schema translation, data formatting, and incremental updates automatically.
faster than building custom ETL pipelines between Synapse and Google Ads APIs
Redbird can pull from Azure Synapse and Google Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Synapse or Google Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure Synapse into Google Ads, or from Google Ads back into Azure Synapse. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any event in Azure Synapse or Google Ads—new data loads, campaign changes, performance thresholds, or scheduled analytics runs.
Trigger when specific Synapse tables or views are refreshed, loaded, or modified.
Start workflows when a Spark notebook or pipeline finishes processing in Synapse.
Run automation when a SQL query result crosses a threshold or matches criteria.
Execute queries against dedicated or serverless SQL pools and retrieve results.
Write new records or update existing rows in Synapse tables with campaign data.
Start Synapse integration pipelines to process incoming Google Ads data.
Trigger when spend, impressions, clicks, or conversions cross defined limits.
Start workflows when new daily performance data is ready in Google Ads reporting.
React immediately when Google Ads tracks a conversion event for attribution analysis.
Add or remove users from Customer Match lists using hashed email or phone data.
Modify bid strategies or daily budgets based on warehouse insights and forecasts.
Send conversion events with revenue values from Synapse to improve Smart Bidding.
Connect Azure Synapse and Google Ads in minutes. Turn your warehouse data into advertising action and bring campaign performance into your central analytics platform.