Redbird AI syncs sales conversation data from Gong directly into Azure Synapse, so your analytics teams can stop manually exporting CSV files and rebuilding pipeline reports. Automate the flow of deal insights, call transcripts, and interaction metrics into your enterprise data warehouse.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically capture every sales call recording, transcript, and metadata from Gong and load it into Azure Synapse tables. Join conversation data with CRM records, product usage, and customer health metrics in a unified analytical model. Keep your data warehouse continuously updated as new calls are logged.
Pull deal health scores, competitor mentions, and objection patterns from Gong into Synapse dedicated SQL pools. Combine sales intelligence with financial data, marketing attribution, and support tickets to create comprehensive revenue analytics. Power real-time Power BI dashboards without manual data prep.
Run machine learning models in Synapse on historical deal and customer data, then push win probability scores and churn risk flags back to Gong opportunities. Surface data science insights directly in the tools your sales team already uses. Automate the feedback loop between analytics and revenue operations.
Continuously move completed calls, transcripts, and interaction history from Gong into Azure Synapse for long-term storage and compliance. Maintain a complete archive of customer conversations alongside other enterprise data. Enable historical trend analysis across multiple years of sales interactions.
Monitor conversation velocity, sentiment trends, and engagement patterns in Synapse analytical pipelines. Automatically flag unusual patterns like sudden drops in talk time or spikes in competitor mentions. Trigger notifications to sales leadership when Synapse identifies concerning trends in Gong conversation data.
Combine Gong call activity, topic tracking, and deal progression data with quota attainment, customer lifetime value, and operational metrics stored in Synapse. Build automated performance scorecards that update daily without manual spreadsheet work. Deliver consistent reporting across revenue operations and finance teams.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure Synapse and Gong with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Azure Synapse's analytical data structures and Gong's conversation intelligence schemas, so your revenue data flows seamlessly into enterprise analytics without custom ETL development.
Redbird automatically maps Gong's call objects, trackers, topics, and deal metadata to Synapse table schemas—whether you're using dedicated SQL pools, serverless queries, or Spark notebooks. The platform handles nested JSON from Gong API responses and transforms them into normalized relational structures optimized for Synapse analytics. When Gong's data model updates or you add custom trackers, Redbird adapts your pipelines automatically without breaking downstream reports.
faster than building custom Gong-to-Synapse ETL pipelines with Azure Data Factory
Redbird can pull from Azure Synapse and Gong simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Synapse or Gong.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure Synapse into Gong, or from Gong back into Azure Synapse. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from new Gong calls and deal updates, or trigger Synapse queries and data loads based on conversation intelligence events.
Trigger workflows when Synapse finishes running scheduled analytical pipelines or ETL jobs.
Detect when files are written to ADLS Gen2 containers monitored by Synapse workspaces.
Fire automations when Synapse Spark notebooks flag anomalies or validation errors in datasets.
Insert or upsert conversation records into dedicated or serverless SQL pool tables.
Run Synapse stored procedures passing deal IDs, rep names, or call metadata as inputs.
Initiate Azure Synapse integration pipelines with event data from Gong activities.
Start workflows when Gong finishes processing a new sales call or demo with full transcript.
Trigger automations when Gong's AI detects major shifts in opportunity risk or engagement.
Fire workflows when competitors, objections, or custom topics appear in conversation transcripts.
Push predictive scores, risk flags, or enrichment data from Synapse back to Gong deals.
Append Synapse-generated insights or recommendations as notes on Gong call records.
Apply labels to Gong conversations using customer segments or classifications from Synapse.
Stop manually exporting Gong data and rebuilding Synapse pipelines. Redbird AI connects your sales intelligence platform to your enterprise data warehouse so revenue analytics update automatically.