Connect Azure Synapse and
Gainsight with AI

Automate the flow of product usage, billing, and support data from your Azure data warehouse into Gainsight health scores and CS workflows. Stop manually exporting CSVs, running SQL queries for CS reports, and asking data teams to update customer metrics every week.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync product usage analytics from Synapse to Gainsight health scores daily

Pull feature adoption, login frequency, and usage depth metrics from your Synapse warehouse and automatically update customer health scores in Gainsight. Keep CS teams working from real-time product engagement data without manual exports or BI tool screenshots.

Build renewal risk dashboards from ARR, support tickets, and NPS data

Combine billing data, support case volumes, and survey results from Synapse into structured renewal forecasts that update Gainsight pipeline stages. Surface at-risk accounts based on cross-functional signals your CS team couldn't see before.

Trigger CS plays when warehouse data detects usage decline or contract milestones

Launch automated email sequences, task assignments, or executive outreach plays in Gainsight when Synapse analytics detect 30-day usage drops, approaching renewal dates, or expansion-ready usage patterns. Turn data warehouse insights into immediate CS action.

Enrich Synapse customer tables with Gainsight health scores and CSM notes

Write customer health grades, risk flags, and relationship quality scores back into your central Synapse warehouse for executive reporting and cross-functional analytics. Give finance, product, and leadership teams access to CS intelligence alongside usage and revenue data.

Auto-populate QBR slide data with usage trends and contract performance metrics

Pull customer-specific usage trends, seat utilization, feature adoption curves, and year-over-year growth stats from Synapse directly into Gainsight QBR templates. Eliminate hours of manual data gathering before every executive business review.

Alert CS teams when warehouse analytics detect expansion signals or churn risk

Send Slack notifications and create Gainsight CTAs when Synapse models flag accounts hitting seat capacity, adopting premium features, or showing early churn indicators. Bridge the gap between your data science insights and frontline CS execution.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Azure Synapse and Gainsight with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Azure Synapse's analytical data models and Gainsight's customer success schema — so your warehouse insights flow directly into health scores, plays, and workflows.

AI that speaks SQL and customer success

Redbird maps Synapse tables, views, and Spark datasets to Gainsight's Company, Relationship, and Scorecard objects without custom code. It understands how to transform time-series usage data into health score inputs, join contract value tables with renewal pipelines, and structure analytical aggregates into CS-friendly metrics. Whether you're syncing daily active users from a Delta Lake table or enriching account dimensions with CSM sentiment scores, Redbird handles the schema translation and data type conversions automatically.

Synapse SQL pools to Gainsight scorecards
Delta Lake analytics to health metrics
Customer fact tables to CS360 views
Spark aggregations to renewal forecasts
10×

faster than building Synapse pipelines and Gainsight API integrations manually

No Azure Data Factory workflows, Python scripts for API authentication, or dbt models to reshape customer success feeds

Auto-generated reports

Redbird can pull from Azure Synapse and Gainsight simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Synapse or Gainsight.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Azure Synapse into Gainsight, or from Gainsight back into Azure Synapse. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from analytical events in Azure Synapse or customer lifecycle moments in Gainsight — Redbird connects both systems in real time.

Azure Synapse
Triggers & Actions
Trigger

SQL query result threshold crossed

Fire when a scheduled Synapse query detects usage drop, seat utilization spike, or custom metric threshold.

Trigger

New records added to Synapse table

Trigger when customer usage events, billing records, or support tickets land in warehouse tables.

Trigger

Scheduled pipeline completes

Run workflows after nightly ETL jobs, weekly aggregation pipelines, or monthly rollup processes finish.

Action

Write enriched customer data to Synapse table

Insert health scores, CSM notes, renewal probabilities, or play engagement data into warehouse dimensions.

Action

Update customer metrics in Synapse view

Refresh materialized views or dimension tables with latest Gainsight relationship and lifecycle data.

Action

Run parameterized SQL query

Execute custom Synapse queries with Gainsight customer IDs or date ranges to fetch context-specific analytics.

Gainsight
Triggers & Actions
Trigger

Customer health score changes

Fire when accounts move between green, yellow, and red health grades or cross custom score thresholds.

Trigger

Renewal date approaching

Trigger workflows 90, 60, or 30 days before contract end dates to launch data enrichment or reporting.

Trigger

Success plan milestone completed

Run automations when onboarding tasks finish, QBRs are logged, or lifecycle objectives are achieved.

Action

Update customer health scorecard

Write product usage metrics, support sentiment scores, or contract performance data to Gainsight health models.

Action

Create CTA or task for CSM

Generate follow-up actions based on warehouse insights like usage decline, expansion readiness, or risk signals.

Action

Log activity or timeline entry

Record automated data syncs, threshold alerts, or analytical insights in customer timeline for CS visibility.

Azure Synapse
+
Gainsight

Ready to connect your stack?

See how Redbird AI connects Azure Synapse analytics to Gainsight workflows — so your CS team operates from real warehouse data, not stale exports.

Get started → Book a demo