Redbird AI automatically syncs FullStory session data into Azure Synapse and enriches behavioral analytics with warehouse context. Stop manually exporting CSVs, writing custom ETL scripts, or waiting on engineering to join session data with customer, product, and revenue tables.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pipe FullStory session replay events, click streams, and behavioral data into Synapse tables. Join digital experience metrics with CRM, transactional, and operational data to analyze the full customer journey in one platform.
Push customer tier, LTV, subscription status, and product usage data from Synapse into FullStory custom properties. Segment session replays by high-value customers, churn risk, or product adoption stages without manual tagging.
Stream FullStory rage clicks, error events, and conversion funnel data into Synapse. Join with revenue, support tickets, and retention metrics to quantify the business impact of UX friction in Power BI reports.
Monitor FullStory error events and cross-reference with Synapse account data to identify when enterprise customers hit friction. Trigger alerts to customer success and product teams with context from both systems.
Automatically export and store historical session data, user interactions, and event streams from FullStory into Synapse. Maintain compliance with data retention policies while keeping FullStory focused on recent sessions.
When Synapse ETL jobs update customer segments, account health scores, or feature flags, automatically sync those attributes to FullStory. Keep behavioral analytics aligned with the latest warehouse state without manual exports.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure Synapse and FullStory with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Azure Synapse table schemas and FullStory's event structure, so you can sync session data with warehouse context without writing transformation logic.
Redbird automatically maps FullStory session events, custom properties, and user attributes to Synapse fact and dimension tables. It handles FullStory's nested event payloads, timestamp formats, and session identifiers, then joins them with your warehouse's customer, product, and transaction schemas. No custom Spark jobs or staging tables required — just describe what you want connected and Redbird structures the pipeline.
faster than building custom ETL pipelines to sync FullStory data into Synapse
Redbird can pull from Azure Synapse and FullStory simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Synapse or FullStory.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure Synapse into FullStory, or from FullStory back into Azure Synapse. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any event in Azure Synapse or FullStory — Redbird handles the orchestration and data transformation across both platforms.
Trigger when ETL pipeline loads new customer, transaction, or product data into warehouse tables.
Detect when materialized views or aggregated reporting tables finish updating with latest data.
Monitor pipeline runs for success, failure, or completion to coordinate downstream workflows.
Insert or upsert FullStory events and user sessions into Synapse tables with proper schema mapping.
Trigger Spark notebooks or T-SQL procedures to process newly synced behavioral data.
Pull customer, account, or product context from warehouse to enhance FullStory user properties.
Trigger when a user session completes, capturing all interaction events and metadata for analysis.
Detect when users encounter UX friction like repeated clicks, JavaScript errors, or dead clicks.
Monitor segment membership changes based on behavioral patterns or custom property updates.
Push customer attributes, account status, or feature flags from Synapse into FullStory user profiles.
Programmatically define user segments based on warehouse data for targeted session analysis.
Initiate bulk export of historical session data or events for warehouse archival and compliance.
Stop writing custom ETL scripts to sync FullStory session data with Azure Synapse. Redbird AI connects your behavioral analytics and warehouse in minutes, not sprints.