Automate the flow of retail POS and panel data from Circana into Azure Synapse for unified analytics. Stop manually exporting market share files, building custom ETL scripts, or waiting on data engineering for every new Circana feed update.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Schedule automated ingestion of daily or weekly Circana point-of-sale data directly into your Azure Synapse warehouse. Redbird handles schema mapping, incremental loads, and data validation so your analytics teams always work with fresh retail performance data.
Combine Circana category and competitive data with your own sales, inventory, and pricing tables already in Synapse. Create unified views that compare your performance against market benchmarks without moving data between systems or building complex joins manually.
Automatically kick off Spark jobs or SQL analytics pipelines in Synapse whenever Circana delivers new consumer panel datasets. Run pre-built promotional effectiveness models and update dashboards without manual intervention.
Push enriched or transformed analytical datasets from your Synapse warehouse back into Circana-compatible formats for distribution to retail partners or collaborative planning workflows. Maintain consistent data definitions across your ecosystem.
Run continuous queries on merged Circana and internal data in Synapse, then send alerts when competitive share changes exceed thresholds. Connect insights to Slack, email, or downstream planning tools automatically.
Automatically store raw and processed Circana data feeds in your Azure Data Lake integrated with Synapse. Build multi-year category trend views and maintain audit trails without managing separate archival processes.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure Synapse and Circana with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Azure Synapse's warehouse schemas and Circana's retail data structures—so you can connect POS feeds, panel data, and market share reports to enterprise analytics without custom code.
Redbird's AI recognizes Circana's standard data feeds—point-of-sale hierarchies, UPC-level transactions, household panel schemas, and category definitions—and maps them intelligently to your Synapse dedicated SQL pools or serverless tables. It handles dimension alignment, date standardization, and measure normalization automatically. Whether you're working with Circana's MULO data, quick-serve restaurant panels, or specialty retail feeds, Redbird adapts to your warehouse structure without hardcoded transformations.
faster than building custom Circana-to-Synapse ETL pipelines
Redbird can pull from Azure Synapse and Circana simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Synapse or Circana.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure Synapse into Circana, or from Circana back into Azure Synapse. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from new Circana data deliveries or completed Synapse analytics jobs—Redbird connects every event across both platforms.
When a Synapse integration pipeline finishes running or fails with errors.
When a scheduled SQL query in Synapse returns values above or below specified thresholds.
When new tables or partitions are created or updated in a Synapse SQL dedicated pool.
Execute a SQL query on dedicated or serverless pools and return or store results.
Start a Synapse integration pipeline with custom parameters or schedules.
Write processed data to Azure Data Lake storage linked to your Synapse workspace.
When Circana delivers a new point-of-sale data file for your subscribed categories or markets.
When updated consumer panel or household purchase data becomes available from Circana.
When Circana publishes new category market share or competitive positioning reports.
Fetch specific category, brand, or UPC-level data from Circana for defined time periods.
Submit a custom data request to Circana based on Synapse analytical outputs or conditions.
Push aggregated or enriched data back to Circana in standard exchange formats.
Stop building one-off ETL scripts every time Circana updates a feed. Connect Azure Synapse and Circana with Redbird and turn retail data integration into a repeatable, AI-powered workflow.