Redbird AI syncs your Campaign Manager 360 ad performance data directly into Azure Synapse for unified analysis. Stop exporting impression logs manually, wrestling with DCM data transfers, or waiting on data teams to build custom pipelines for cross-channel attribution.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull Campaign Manager 360 impression-level, click, and conversion logs into Azure Synapse dedicated SQL pools. Join advertising event data with CRM, transaction, and customer analytics tables to build multi-touch attribution models that span paid media and owned channels.
Push audience segments, customer lifetime value scores, and behavioral cohorts from Azure Synapse into Campaign Manager 360 reporting dimensions. Enable media buyers to analyze campaign performance by high-value customer tiers and optimize creative rotation based on warehouse-derived segments.
Pull Campaign Manager 360 delivery metrics, frequency data, and viewability stats into Azure Synapse each morning. Combine with social, search, and programmatic spend tables to create unified dashboards in Power BI showing true cross-channel ROAS and attribution overlap.
Monitor Campaign Manager 360 pacing and delivery metrics against predictive models running in Azure Synapse Spark pools. Trigger alerts to Slack or email when campaigns underdeliver, frequency caps are reached early, or viewability drops below historical benchmarks stored in the warehouse.
Automatically export completed campaign data, creative performance history, and placement-level metrics from Campaign Manager 360 into Azure Data Lake Storage through Synapse pipelines. Maintain multi-year advertising performance records for trend analysis, seasonal modeling, and compliance without DCM retention limits.
Analyze conversion funnel performance and customer journey data in Azure Synapse, then automatically adjust Campaign Manager 360 creative rotations and flight schedules. Shift budget to top-performing placements and creative variants based on predictive conversion models running on live warehouse data.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure Synapse and Campaign Manager 360 with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Azure Synapse's analytical architecture and Campaign Manager 360's advertising data structures, so you can automate the entire flow from ad delivery to warehouse insights.
Redbird maps Campaign Manager 360's impression logs, Floodlight variables, creative dimensions, and placement hierarchies directly to Azure Synapse dedicated SQL pools, Spark tables, and data lake partitions. The platform handles DCM API pagination, manages incremental data loads to avoid warehouse churn, and automatically structures ad event data into star schemas optimized for attribution queries. When you connect first-party conversion data from Synapse back to Campaign Manager reporting, Redbird ensures dimension alignment and deduplication across systems.
faster than building custom DCM data transfer pipelines in Azure Data Factory
Redbird can pull from Azure Synapse and Campaign Manager 360 simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Synapse or Campaign Manager 360.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure Synapse into Campaign Manager 360, or from Campaign Manager 360 back into Azure Synapse. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from campaign delivery events in Campaign Manager 360 or analytical workflows in Azure Synapse — Redbird connects both sides of your advertising data stack.
Trigger when analysts publish new dimension tables, audience segments, or analytical views in Synapse.
Start workflows when machine learning pipelines finish scoring customers or forecasting campaign performance.
Monitor SQL analytics queries and trigger actions when conversion rates, ROAS, or attribution metrics cross defined limits.
Insert Campaign Manager impression logs, clicks, and conversions into Synapse tables with automatic partitioning.
Run Synapse stored procedures to update attribution models or refresh materialized views with latest ad data.
Save audience segments, performance aggregations, or analytical outputs to ADLS in Parquet or CSV format.
Trigger workflows when campaigns go live or finish their flight dates in Campaign Manager 360.
Start automations when campaigns hit delivery milestones, frequency caps, or pacing checkpoints.
Trigger on conversion events, track post-view and post-click attribution windows, or monitor specific advertiser actions.
Programmatically adjust trafficking schedules and creative priority based on warehouse performance analysis.
Modify Campaign Manager placements with new tracking parameters, dimension values, or creative assignments.
Generate Campaign Manager reports with specific dimensions and metrics, then route data to Synapse or other endpoints.
Sync Azure Synapse with Campaign Manager 360 in minutes. Redbird AI handles the entire integration so your team can focus on attribution insights, not data pipelines.