Stop exporting CSV files from your data warehouse to update marketing audiences. Redbird AI syncs Azure Synapse analytics directly to Braze segments, keeping campaign targeting fresh without engineering sprints or manual data pulls.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Build sophisticated audiences using SQL analytics in Synapse — combining product usage, transaction history, and predictive scores. Redbird automatically syncs these segments to Braze as custom attributes or user cohorts, keeping targeting criteria current without CSV exports.
Push lifetime value scores, propensity models, churn risk ratings, and engagement tiers calculated in Synapse directly to Braze user profiles. Marketing can personalize campaigns using warehouse-grade analytics without waiting for data team requests.
Automatically sync email opens, push interactions, in-app message engagement, and conversion events from Braze into your Synapse warehouse. Combine marketing touchpoints with transaction data for multi-touch attribution and campaign ROI modeling.
When Synapse analytics identify events like first purchase, subscription renewal, usage threshold hits, or payment failures, Redbird triggers corresponding Braze Canvas journeys instantly. Connect warehouse business logic directly to customer engagement flows.
Pull A/B test results, Canvas performance metrics, and message-level engagement data from Braze into Synapse daily. Build historical trend reports and maintain a complete record of campaign performance beyond Braze's retention window.
Monitor audience segment sizes calculated in Synapse that feed Braze campaigns. When expected volumes drop or spike unexpectedly, Redbird alerts marketing teams through their preferred channels before campaign performance suffers.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure Synapse and Braze with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Azure Synapse table schemas and Braze user attribute structures, intelligently mapping warehouse analytics to marketing engagement fields without custom API development.
Redbird maps Synapse SQL query results to Braze custom attributes, events, and segment filters automatically. It understands Synapse dedicated SQL pools, serverless views, and Spark tables, then translates them into Braze user profile structures and Canvas entry criteria. Changes to warehouse column names or new calculated fields adapt automatically without breaking integrations. The system handles data type conversions, null handling, and rate limiting across both platforms.
faster than building custom ETL pipelines to sync Synapse segments to Braze
Redbird can pull from Azure Synapse and Braze simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Synapse or Braze.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure Synapse into Braze, or from Braze back into Azure Synapse. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any query result in Synapse or campaign event in Braze, then automate what happens next across your entire stack.
Fire when a scheduled Synapse query identifies new users, transactions, or calculated metrics.
Trigger when specific tables in your Synapse dedicated SQL pool receive new data.
Start workflows when Synapse Spark analytics jobs finish processing and write results.
Write campaign metrics, user engagement events, or segment data into dedicated or serverless pools.
Execute analytical queries on Synapse and use results to drive downstream workflow logic.
Store Braze campaign exports in Azure Data Lake integrated with your Synapse workspace.
Fire when users complete specific steps in Braze Canvas lifecycle journeys.
Trigger when Braze campaigns reach send targets or achieve delivery thresholds.
Start workflows when users match or leave specific Braze audience segment criteria.
Write Synapse-calculated scores, tiers, or metrics to Braze user profiles for campaign personalization.
Populate Braze segments with user cohorts identified through Synapse warehouse analytics.
Start users in Braze Canvas flows when Synapse detects warehouse events or behavioral milestones.
Sync Azure Synapse analytics to Braze campaigns automatically. Stop exporting CSVs and start letting your warehouse data power personalized customer engagement in real time.