Stop exporting database segments manually or waiting on engineering to sync customer data. Redbird AI connects your Azure SQL operational data directly to Marketing Cloud, automating audience builds, journey triggers, and campaign personalization from your source of truth.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Pull purchase history, product usage, and subscription status from Azure SQL into Marketing Cloud data extensions automatically. Keep customer profiles current without manual exports or batch uploads. Enable marketing to trigger journeys based on real-time product behavior.
Query Azure SQL tables for high-value customers, inactive users, or renewal candidates and push them directly into Marketing Cloud contact lists. Segment logic lives in SQL where your data team controls it. Marketing launches campaigns without waiting for data refreshes.
Monitor Azure SQL for events like subscription upgrades, payment failures, or usage milestones and automatically enroll contacts in targeted Marketing Cloud journeys. Replace scheduled batch sends with event-driven messaging. Reduce time-to-engagement from days to minutes.
Capture email opens, clicks, conversions, and journey completions from Marketing Cloud into your Azure SQL analytics tables. Centralize marketing performance alongside product and sales data. Build unified reporting without stitching CSVs or API exports.
Sync unsubscribe events, preference center updates, and consent changes from Marketing Cloud back to Azure SQL customer records. Maintain a single source of truth for communication preferences. Ensure compliance across all customer touchpoints.
Pull feature usage, login frequency, and session data from Azure SQL application tables into Marketing Cloud subscriber attributes. Personalize campaign content based on actual product engagement. Update profiles hourly instead of weekly batch processes.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure SQL and Salesforce Marketing Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both SQL Server table schemas and Marketing Cloud data extension structures, automating the mapping and transformation between your operational database and marketing platform.
Redbird automatically maps Azure SQL columns to Marketing Cloud data extension fields, handling type conversions, subscriber key matching, and sendable flag logic without custom code. The AI understands relational joins across your database tables and how to structure them for Marketing Cloud's contact model. It manages incremental syncs, deduplication, and null handling based on both systems' constraints. When your schema changes, Redbird adapts field mappings and warns you about downstream impacts.
faster audience builds compared to manual SQL exports and SFTP uploads
Redbird can pull from Azure SQL and Salesforce Marketing Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure SQL or Salesforce Marketing Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure SQL into Salesforce Marketing Cloud, or from Salesforce Marketing Cloud back into Azure SQL. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from database changes or marketing events — Redbird connects every trigger point across Azure SQL and Salesforce Marketing Cloud.
Trigger when a new customer, transaction, or record is added to any Azure SQL table.
Monitor specific columns for changes like subscription tier upgrades or status field updates.
Execute a SQL query on schedule and trigger when result count or aggregate value crosses a threshold.
Write data back to Azure SQL tables based on Marketing Cloud events or external triggers.
Call existing SQL stored procedures with parameters from Marketing Cloud or other connected tools.
Insert or update thousands of Azure SQL records in batch from transformed Marketing Cloud data.
Trigger when a subscriber opts out, changes communication preferences, or updates their profile.
Capture engagement events from email sends to feed back into customer records or analytics.
Monitor when contacts enter, exit, or reach specific decision points in Marketing Cloud journeys.
Upsert subscriber records into data extensions with mapped fields from Azure SQL queries.
Inject a segment of contacts from Azure SQL directly into a Marketing Cloud journey via API.
Modify contact-level attributes in All Subscribers or attribute groups based on database values.
Sync Azure SQL with Salesforce Marketing Cloud in minutes, not weeks. Redbird AI handles the schema mapping, transformations, and ongoing maintenance so your team can focus on campaigns, not data plumbing.