Connect Adobe Analytics and
Azure SQL with AI

Redbird AI syncs web analytics data, customer segments, and conversion events from Adobe Analytics directly into Azure SQL. Stop exporting CSVs, writing custom ETL scripts, or waiting on engineering to centralize your behavioral data.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Export Adobe Analytics event data to Azure SQL tables automatically

Stream page views, custom events, and conversion metrics from Adobe Analytics into structured Azure SQL tables. Redbird handles schema mapping and incremental updates so your data warehouse stays current without manual exports.

Sync Adobe Analytics segments to Azure SQL for centralized audience management

Automatically replicate segment definitions and membership lists from Adobe Analytics into Azure SQL tables. Join behavioral segments with CRM, transaction, and product data for unified customer profiles.

Archive historical Adobe Analytics reports in Azure SQL for long-term analysis

Schedule automated exports of campaign performance, attribution models, and multi-channel journey data to Azure SQL. Maintain compliance-ready archives and enable year-over-year analysis beyond Adobe's retention limits.

Enrich Azure SQL customer records with Adobe Analytics behavioral scores

Look up engagement metrics, session counts, and conversion propensity from Adobe Analytics and write them into Azure SQL customer tables. Power product recommendations, scoring models, and retention workflows with web behavior data.

Trigger Adobe Analytics data refreshes when Azure SQL operational tables update

When new transactions, subscriptions, or customer records land in Azure SQL, automatically kick off Adobe Analytics classification imports or data source uploads. Keep attribution and journey analysis aligned with backend system changes.

Build cross-system reports by joining Adobe Analytics metrics with Azure SQL dimensions

Query Adobe Analytics conversion events alongside Azure SQL product catalogs, pricing history, and inventory data. Redbird AI generates joined datasets for dashboards, anomaly detection, and executive reporting without manual data prep.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Adobe Analytics and Azure SQL with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both Adobe Analytics event schemas and Azure SQL relational structures, so you can centralize behavioral data without writing transformation logic.

AI that speaks Analytics and SQL Server

Redbird maps Adobe Analytics eVars, props, events, and context data variables to Azure SQL columns and tables automatically. It recognizes visitor IDs, timestamps, pathing structures, and classification hierarchies, then generates the SQL DDL and data types your warehouse needs. When Adobe's schema evolves or new custom events launch, Redbird adapts transformations without breaking your pipelines.

eVar & event mapping
Visitor ID resolution
Data type inference
Schema drift handling
10×

faster than building custom Adobe Analytics API to Azure SQL ETL pipelines

No Data Feed XML parsing, Report API pagination logic, or Azure Data Factory workflows required

Auto-generated reports

Redbird can pull from Adobe Analytics and Azure SQL simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Azure SQL.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Adobe Analytics into Azure SQL, or from Azure SQL back into Adobe Analytics. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any event in Adobe Analytics or Azure SQL, and let Redbird handle the rest across your stack.

Adobe Analytics
Triggers & Actions
Trigger

New report suite data available

Fires when Adobe Analytics hourly or daily data processing completes for a report suite.

Trigger

Segment membership changes

Detects when visitors enter or exit a defined Adobe Analytics segment.

Trigger

Conversion event threshold exceeded

Triggers when a custom success event crosses a specified volume or rate in a time window.

Action

Export raw event data

Pull hit-level page views, custom events, and context data via Data Warehouse or Analytics API.

Action

Retrieve calculated metrics

Fetch computed KPIs like conversion rate, revenue per visit, or custom formula metrics.

Action

Upload classification data

Import dimension metadata via Classification API to enrich Analytics reporting.

Azure SQL
Triggers & Actions
Trigger

New rows inserted

Fires when records are added to a specified Azure SQL table or view.

Trigger

Stored procedure completes

Detects successful execution of a named stored procedure in Azure SQL.

Trigger

Column value updated

Triggers when a specific field is modified in a monitored Azure SQL table.

Action

Insert or update records

Write new rows or upsert existing records into Azure SQL tables with merge logic.

Action

Execute parameterized query

Run SELECT, UPDATE, or stored procedure calls with dynamic variables from workflow context.

Action

Create table from schema

Generate new Azure SQL tables with columns, types, and indexes based on source data structure.

Adobe Analytics
+
Azure SQL

Ready to connect your stack?

Sync Adobe Analytics behavioral data into Azure SQL in minutes. No Data Feed configuration, API wrangling, or custom pipeline code required.

Get started → Book a demo