Stop manually exporting session data or writing custom scripts to match user behavior with database records. Redbird AI automatically syncs FullStory behavioral data into Azure SQL and enriches sessions with customer, product, and transaction context from your database.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically capture session recordings, click events, and rage clicks from FullStory and write them to Azure SQL tables. Build a complete behavioral dataset alongside your operational data for unified analysis and retention.
When FullStory captures a session, look up the user in Azure SQL and append subscription level, account tier, and customer segment to the session metadata. Surface high-value user behavior without switching contexts.
Capture every rage click, JavaScript error, and dead click from FullStory and log them to dedicated Azure SQL tables. Join with feature flags, deployment logs, and support tickets to quantify quality impact.
Monitor FullStory for JavaScript errors or failed interactions, cross-reference user IDs in Azure SQL to identify enterprise customers, and trigger alerts when premium accounts hit friction. Prioritize fixes by revenue impact.
Automatically extract session metadata, page views, and interaction summaries from FullStory and store them in Azure SQL with retention policies. Maintain behavioral audit trails while managing FullStory data volume.
Pull rage clicks, funnel drop-offs, and session duration from FullStory, join with conversion and revenue data from Azure SQL, and produce automated reports. Quantify how UX issues affect business KPIs without manual analysis.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure SQL and FullStory with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Azure SQL table structures and FullStory's session replay data model, so you can connect behavioral intelligence with enterprise databases without custom ETL pipelines.
Redbird interprets your Azure SQL table schemas — customer records, transactions, feature flags, subscription tiers — and maps them to FullStory session properties, user segments, and event payloads. It handles user ID matching across systems, normalizes timestamps between SQL Server and FullStory formats, and structures nested session events into relational tables. You get clean joins between user behavior and business data without writing transformation logic.
faster than building custom FullStory-to-SQL ETL pipelines
Redbird can pull from Azure SQL and FullStory simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure SQL or FullStory.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure SQL into FullStory, or from FullStory back into Azure SQL. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from database changes in Azure SQL or user behavior captured in FullStory.
Trigger when a new customer, order, or transaction record is added to any Azure SQL table.
Detect when specific fields like subscription tier, account status, or feature flags change in Azure SQL.
Run scheduled or event-driven SQL queries and trigger workflows when conditions are met.
Write session events, user behavior metrics, or aggregated analytics data into Azure SQL tables.
Append FullStory session IDs, last interaction timestamps, or behavioral flags to customer records in Azure SQL.
Trigger Azure SQL stored procedures to process behavioral data or update materialized views with FullStory metrics.
Trigger when FullStory captures a session containing rage clicks, indicating user frustration.
Detect when users reach key milestones like checkout start, signup completion, or feature adoption in FullStory.
Fire workflows when FullStory detects console errors, failed API calls, or broken interactions during sessions.
Enrich FullStory sessions with customer tier, ARR, region, or other context from Azure SQL data.
Build dynamic FullStory segments based on database flags like beta access, subscription level, or support history.
Pull session metadata, page views, clicks, and interaction timelines from FullStory for storage in Azure SQL.
Join behavioral intelligence from FullStory with enterprise data in Azure SQL. Redbird AI handles the sync, enrichment, and transformation so your team can focus on insights, not integration code.