Sync customer data from Azure SQL to Braze and trigger personalized campaigns automatically. Stop manually exporting CSVs, writing custom ETL scripts, or waiting on engineering to update audience segments. Redbird AI keeps your marketing data fresh and your campaigns responsive.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull updated customer profiles, subscription tiers, LTV scores, and custom attributes from Azure SQL tables into Braze user profiles. Keep marketing segmentation in sync with your source-of-truth database without manual exports or batch uploads.
Monitor order status tables in Azure SQL and instantly trigger Braze campaigns when orders ship, deliver, or require attention. Send timely transactional emails and push notifications based on real-time database changes without middleware.
Write email opens, click-through rates, push engagement, and campaign conversion data back to Azure SQL customer tables. Build unified customer analytics and enable data science teams to model engagement without accessing Braze directly.
Query product usage, transaction history, and behavioral event tables in Azure SQL to create and refresh Braze audience segments automatically. Target users based on complex SQL logic without rebuilding queries in the Braze UI.
Capture every campaign send, delivery confirmation, and unsubscribe event from Braze and write structured logs to Azure SQL. Maintain long-term audit trails and enable regulatory compliance reporting from your data warehouse.
Monitor Azure SQL tables tracking customer value, churn risk, or engagement scores. Automatically notify marketing teams in Slack and update corresponding Braze segments when audiences cross actionable thresholds for campaign targeting.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure SQL and Braze with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Azure SQL table schemas and Braze user attributes, so you can map complex database structures to marketing profiles without writing transformation code.
Redbird reads your Azure SQL table structures, foreign keys, and data types, then maps them intelligently to Braze user attributes, custom events, and properties. It handles type conversions, nested customer relationships, and incremental updates automatically. Whether you're syncing flat user tables or joining across normalized schemas, Redbird builds the right queries and API calls without manual field mapping or custom scripts.
faster than building custom ETL pipelines between Azure SQL and Braze
Redbird can pull from Azure SQL and Braze simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure SQL or Braze.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure SQL into Braze, or from Braze back into Azure SQL. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from database changes in Azure SQL or campaign events in Braze, and take action across your entire stack.
Trigger when a new customer, order, or event record is added to any Azure SQL table.
Trigger when records are updated to match criteria, like subscription upgrades or status changes.
Trigger when a custom SQL query returns a row count, sum, or aggregate above a defined value.
Write new records to Azure SQL tables from external systems or enriched data sources.
Update existing customer, order, or event records based on ID or conditional logic.
Run pre-built Azure SQL stored procedures with dynamic parameters from workflow data.
Trigger when a specific Braze campaign or Canvas sends a message to a user across any channel.
Trigger when users open emails, click links, or interact with push or in-app messages.
Trigger when Braze receives specific custom events like purchases, feature usage, or milestones.
Sync customer attributes, subscription data, and custom properties to Braze user profiles.
Send behavioral events from Azure SQL to Braze to trigger campaigns or update segments.
Dynamically add or remove users from Braze segments based on database query results.
Connect Azure SQL and Braze in minutes. Sync customer data, trigger campaigns from database events, and stop building custom integrations.