Automate the flow of mobile attribution data into enterprise financial systems. Stop manually reconciling marketing spend with campaign performance, exporting CSVs to match app revenue to cost centers, or waiting weeks to calculate true customer acquisition cost across your SAP instance.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically map mobile acquisition spend by campaign, geo, and channel to the corresponding SAP cost centers and profit centers. Eliminate month-end reconciliation between marketing tools and finance systems. Surface true marketing costs in real-time financial reporting.
Route in-app purchase events, subscription conversions, and LTV milestones directly into SAP revenue streams. Ensure mobile-driven revenue is captured in the correct accounting periods and business units. Maintain audit trails from attribution event to general ledger entry.
Match mobile device IDs and user IDs back to SAP customer records to connect app behavior with enterprise sales data. Calculate true customer lifetime value by combining mobile engagement with offline purchase patterns. Enable marketing teams to optimize based on total customer worth, not just app metrics.
Build unified marketing performance dashboards that combine AppsFlyer campaign metrics with actual costs and revenue from SAP. Calculate blended ROAS, CAC payback periods, and contribution margin by channel without manual data exports. Schedule reports to stakeholders across finance and marketing automatically.
Monitor real-time campaign spending in AppsFlyer against approved budgets and commitments in SAP. Trigger alerts when spend approaches or exceeds thresholds by cost center, campaign type, or geo. Enable proactive budget management before month-end close.
Keep product hierarchies, SKU codes, and category structures synchronized between SAP and AppsFlyer. Ensure mobile commerce events use the same product identifiers as your ERP for seamless reporting. Automatically update AppsFlyer event schemas when product catalogs change in SAP.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize AppsFlyer and SAP with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both AppsFlyer's attribution events and conversion funnels and SAP's complex financial structures, cost center hierarchies, and procurement workflows.
Redbird maps AppsFlyer campaign IDs, media source taxonomies, and conversion events to SAP's controlling area structures, profit centers, and GL accounts without custom field mapping. Our AI recognizes when an in-app purchase needs to flow to revenue recognition, when a retargeting campaign maps to a specific cost center, and how to reconcile attribution windows with accounting periods. Changes to either system's data model are detected and adapted automatically.
faster than building custom ETL to reconcile mobile attribution with SAP financials
Redbird can pull from AppsFlyer and SAP simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either AppsFlyer or SAP.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from AppsFlyer into SAP, or from SAP back into AppsFlyer. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any AppsFlyer attribution event or SAP transaction, and update either system based on what happens in the other.
Fires when AppsFlyer attributes a new app install to a specific media source, campaign, or ad set.
Triggers when a user completes a purchase event tracked in AppsFlyer with revenue value and product details.
Activates when accumulated spend for a campaign or media source crosses a defined threshold.
Log campaign costs and media spend as line items for analysis and budget tracking.
Write back calculated LTV, purchase frequency, or other enriched metrics to AppsFlyer user profiles.
Apply SAP-derived customer classifications or product affinities to AppsFlyer audiences for retargeting.
Fires when a new marketing budget is approved in SAP for a cost center or internal order.
Triggers when cost center structures, ownership, or budget limits change in SAP Controlling.
Activates when customer records are created or updated in SAP with new segments, regions, or attributes.
Create accounting documents that assign campaign spend to the appropriate SAP cost objects.
Generate financial postings for mobile-driven revenue with proper account assignment and audit trails.
Write campaign performance data back to SAP internal orders for project-based marketing tracking.
Stop reconciling mobile marketing data with enterprise finance manually. Redbird connects AppsFlyer and SAP so your teams have a single source of truth for campaign performance and marketing ROI.