Connect AppsFlyer and
Salesforce Commerce Cloud with AI

Sync mobile attribution data to Salesforce Commerce Cloud and enrich customer profiles with app behavior automatically. Stop manually exporting CSVs, copying campaign IDs, or building custom ETL pipelines to connect your mobile acquisition funnel to your commerce platform.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync mobile app install attribution to Commerce Cloud customer records

Automatically push AppsFlyer install attribution, campaign source, and media source data to Salesforce Commerce Cloud customer profiles. Redbird maps mobile user IDs to Commerce Cloud customers and updates records with acquisition channel, campaign name, and first touch data so merchandising teams can segment by mobile acquisition source.

Enrich Commerce Cloud orders with in-app behavior and engagement metrics

When a customer completes a purchase in Commerce Cloud, Redbird pulls their AppsFlyer in-app event history, session count, and engagement score. This enriches order records with mobile behavior context, helping teams understand which app interactions drive commerce conversions and identify high-LTV mobile-first customers.

Build retargeting audiences in AppsFlyer from Commerce Cloud purchase behavior

Automatically sync Commerce Cloud order data, product categories, and cart abandonment events to AppsFlyer as custom audience segments. Redbird transforms commerce events into AppsFlyer audience definitions, enabling mobile marketers to retarget app users based on web purchase behavior, abandoned carts, or product affinity.

Alert mobile marketing teams when high-value Commerce Cloud customers install the app

Monitor AppsFlyer installs and cross-reference against Commerce Cloud customer lifetime value data. When a customer with high order history or VIP status installs your mobile app, Redbird sends alerts to Slack or email with customer context, enabling personalized onboarding campaigns for valuable mobile-to-commerce converters.

Report on mobile attribution ROAS enriched with Commerce Cloud revenue data

Combine AppsFlyer campaign cost and attribution data with Salesforce Commerce Cloud order revenue to calculate true mobile ROAS. Redbird joins datasets on customer ID, aggregates revenue by acquisition channel and campaign, and outputs reports showing which mobile campaigns drive actual commerce transactions, not just app installs.

Trigger Commerce Cloud personalization rules based on AppsFlyer campaign source

When AppsFlyer identifies a customer's acquisition campaign or media source, Redbird updates Commerce Cloud customer attributes to trigger personalized experiences. Customers from premium ad networks see curated product recommendations, while organic installs receive first-purchase incentives, aligning storefront personalization with mobile acquisition strategy.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize AppsFlyer and Salesforce Commerce Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird's AI understands both AppsFlyer's attribution schema and Salesforce Commerce Cloud's customer and order data models, so you can automate cross-platform workflows without custom code.

AI that speaks mobile attribution and commerce platforms

Redbird natively understands AppsFlyer's event taxonomy, attribution parameters, media source conventions, and user ID structures. It also knows Salesforce Commerce Cloud's customer profiles, order objects, product catalogs, and custom attributes. When you connect both systems, Redbird automatically maps mobile user identifiers to Commerce Cloud customer IDs, translates AppsFlyer campaign dimensions into Commerce Cloud segmentation fields, and handles schema differences between attribution events and commerce transactions without manual field mapping.

AppsFlyer install & in-app events
Commerce Cloud customer profiles
Attribution to order revenue mapping
Cross-platform identity resolution
10×

faster than building custom integrations to sync AppsFlyer attribution with Commerce Cloud

No API documentation, no middleware servers, no data engineering sprints to connect mobile analytics with your commerce platform

Auto-generated reports

Redbird can pull from AppsFlyer and Salesforce Commerce Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either AppsFlyer or Salesforce Commerce Cloud.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from AppsFlyer into Salesforce Commerce Cloud, or from Salesforce Commerce Cloud back into AppsFlyer. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in AppsFlyer or Salesforce Commerce Cloud and take action across both platforms instantly.

AppsFlyer
Triggers & Actions
Trigger

New app install recorded

Fires when AppsFlyer records a new mobile app install with attribution data.

Trigger

In-app purchase event tracked

Triggers when a user completes an in-app purchase event in AppsFlyer.

Trigger

Retargeting conversion attributed

Fires when AppsFlyer attributes a re-engagement or retargeting conversion.

Action

Create custom audience segment

Add users to an AppsFlyer audience based on commerce behavior or customer attributes.

Action

Send custom in-app event

Push custom event data to AppsFlyer to enrich user profiles with commerce context.

Action

Update user attribute

Modify AppsFlyer user properties with Commerce Cloud customer data or order history.

Salesforce Commerce Cloud
Triggers & Actions
Trigger

New customer registration

Fires when a new customer account is created in Salesforce Commerce Cloud.

Trigger

Order completed

Triggers when a customer completes a purchase transaction in Commerce Cloud.

Trigger

Cart abandoned

Fires when a customer adds items to cart but doesn't complete checkout within a timeframe.

Action

Update customer profile attribute

Enrich Commerce Cloud customer records with mobile attribution, campaign source, or app engagement data.

Action

Create customer segment

Build Commerce Cloud customer segments based on AppsFlyer attribution or in-app behavior.

Action

Tag order with campaign metadata

Append AppsFlyer campaign, media source, or attribution details to Commerce Cloud order records.

AppsFlyer
+
Salesforce Commerce Cloud

Ready to connect your stack?

Sync AppsFlyer mobile attribution with Salesforce Commerce Cloud customer data automatically. Close the loop between app acquisition and commerce revenue without engineering bottlenecks.

Get started → Book a demo