Sync mobile attribution data directly into financial planning workflows. Stop exporting campaign spend and revenue CSVs, manually mapping ad networks to budget categories, or building fragile spreadsheets to reconcile marketing actuals against forecast.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically flow AppsFlyer campaign-level spend and attributed revenue into corresponding Planful budget categories. Map ad networks and campaigns to cost centers without manual matching. Update actuals daily so finance always sees current marketing performance against plan.
Pull lifetime value and retention metrics by acquisition cohort from AppsFlyer into Planful for revenue forecasting. Model different user acquisition scenarios based on historical channel performance. Support strategic planning with actual mobile economics instead of estimates.
Combine AppsFlyer campaign spend and conversion data with Planful budget targets to automatically produce variance analysis. Flag channels overspending or underperforming against forecast. Deliver board-ready marketing ROI reports without manual data consolidation.
Monitor return on ad spend from AppsFlyer against targets set in Planful budgets. Trigger alerts when specific channels or campaigns fall below expected efficiency. Enable proactive budget reallocation conversations before month-end close.
When finance finalizes quarterly budgets in Planful, automatically sync channel allocations back to AppsFlyer-connected systems. Enable marketing teams to track spend against approved amounts in real-time. Close the loop between planning and execution without email chains.
Aggregate AppsFlyer data across multiple apps and regions into Planful's consolidation structure. Map attribution metrics to the correct legal entities and business units. Produce consolidated financial reports that include mobile performance without manual rollups.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize AppsFlyer and Planful with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands AppsFlyer's attribution model and event schema alongside Planful's dimensional planning structure, so you can connect mobile marketing metrics to financial plans without custom scripts.
Redbird automatically recognizes AppsFlyer's campaign hierarchies, conversion events, cohort groupings, and revenue attribution windows. It understands Planful's account structures, entity dimensions, planning versions, and variance calculation logic. The platform intelligently maps ad network spend to the right budget categories, reconciles attribution timing with accrual periods, and handles currency conversions across regions—without you building lookup tables or transformation pipelines.
faster than building AppsFlyer-to-Planful ETL pipelines and maintaining attribution-to-GL mappings
Redbird can pull from AppsFlyer and Planful simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either AppsFlyer or Planful.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from AppsFlyer into Planful, or from Planful back into AppsFlyer. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in AppsFlyer or planning cycle in Planful—Redbird handles the orchestration across both platforms.
Fires when a specific campaign or ad network crosses a defined spend amount in a 24-hour period.
Triggers when AppsFlyer attributes new app installs to specific campaigns and media sources.
Fires when in-app purchase or subscription revenue is attributed back to an acquisition source.
Pull aggregated metrics including spend, installs, ROAS, and LTV for specified campaigns and date ranges.
Extract retention curves and lifetime value by acquisition cohort for forecasting models.
Pull fraud validation status and rejected install counts to adjust actuals for invalid traffic.
Fires when a planning version transitions to approved status and becomes the active forecast.
Triggers when actual spend or revenue deviates from budget by a specified percentage or amount.
Fires after a rolling forecast update or reforecast cycle completes processing.
Write current-period actual values to specific accounts, entities, or cost centers in Planful.
Generate formatted variance reports comparing actuals to budget with drill-down dimensions.
Update driver-based planning assumptions or input cells for what-if scenario modeling.
See how Redbird connects AppsFlyer attribution data to Planful financial plans in minutes. Automate the workflows your team is building in spreadsheets today.