Sync AppsFlyer mobile attribution data with Nielsen Scarborough consumer insights automatically. Stop manually matching campaign performance to audience demographics and media consumption patterns. Let Redbird AI connect your app acquisition metrics to market research for unified media planning.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append Nielsen Scarborough audience demographics, purchase behavior, and media habits to AppsFlyer campaign segments. Match mobile install cohorts to market-level consumer profiles. Build complete pictures of who your acquisition channels reach and how they consume media beyond mobile.
Merge AppsFlyer campaign performance with Nielsen Scarborough cross-channel reach and frequency data. Automatically produce unified reports showing mobile acquisition performance alongside TV, radio, and print audience overlap. Surface insights on media mix efficiency across digital and traditional channels.
Send AppsFlyer high-value user cohorts and their behavioral attributes to Nielsen Scarborough for demographic and psychographic analysis. Identify matching consumer profiles in local markets. Use these profiles to inform media buying across traditional and digital channels.
Monitor when actual mobile install demographics from AppsFlyer deviate from Nielsen Scarborough target audience profiles. Trigger notifications when campaign performance suggests channel mix misalignment. Automatically flag markets where mobile acquisition isn't matching expected consumer segments.
Combine time-series AppsFlyer mobile attribution metrics with Nielsen Scarborough quarterly market updates in unified data archives. Track how mobile acquisition efficiency correlates with shifting consumer media habits over time. Build historical datasets that connect mobile performance to evolving audience behaviors.
Cross-reference AppsFlyer mobile ROAS by geography with Nielsen Scarborough local media rates and audience composition. Automatically calculate comparative efficiency between mobile acquisition and traditional media channels. Generate recommendations for budget allocation across markets and media types.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize AppsFlyer and Nielsen Scarborough with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands AppsFlyer attribution schemas and Nielsen Scarborough audience taxonomies, so you can connect mobile performance data with consumer research without complex data engineering.
Redbird AI maps AppsFlyer event streams, campaign hierarchies, and cohort definitions to Nielsen Scarborough's DMA structures, audience segments, and media consumption indices. Our platform understands how to reconcile mobile attribution windows with quarterly survey cycles, match geographic granularity between app install data and market-level research, and align mobile channel taxonomies with traditional media categories. No custom ETL needed to bridge the gap between real-time mobile metrics and syndicated research datasets.
faster than manual cross-platform media analysis
Redbird can pull from AppsFlyer and Nielsen Scarborough simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either AppsFlyer or Nielsen Scarborough.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from AppsFlyer into Nielsen Scarborough, or from Nielsen Scarborough back into AppsFlyer. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any event in AppsFlyer or Nielsen Scarborough—installs, cohort changes, survey updates, or custom attribution milestones.
Fires when AppsFlyer attributes a new app install to a specific campaign, ad network, or creative.
Triggers when a campaign's return on ad spend moves above or below defined benchmarks in AppsFlyer.
Activates when a user cohort in AppsFlyer achieves a specific lifetime value target or engagement level.
Build new audience segments in AppsFlyer based on combined attribution and behavioral criteria.
Append custom fields or tags to AppsFlyer campaigns based on external data sources or analysis results.
Send filtered AppsFlyer attribution records, events, or cohort definitions to data warehouses or BI tools.
Fires when Nielsen Scarborough releases updated audience measurement or consumer behavior data for subscribed markets.
Triggers when Nielsen Scarborough makes new demographic, psychographic, or media consumption segments available.
Activates when Nielsen Scarborough updates indices for product categories, media channels, or audience behaviors in specific DMAs.
Retrieve Nielsen Scarborough demographic and behavioral profiles for specific market segments or geographic areas.
Pull cross-channel media usage data from Nielsen Scarborough for defined audience segments or markets.
Create tailored audience analysis reports from Nielsen Scarborough data based on specific parameters or segment definitions.
Stop manually matching mobile attribution to audience research. Redbird AI connects AppsFlyer and Nielsen Scarborough so your media planning teams work from a single source of truth across mobile and traditional channels.