Sync mobile attribution data directly into your marketing automation workflows. Stop manually exporting campaign performance, copying install cohorts into CSVs, or guessing which app users match your B2B leads. Redbird automates the entire flow between mobile analytics and demand generation.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Push AppsFlyer attribution data—campaign source, media source, install date, and conversion events—directly to matching Marketo lead profiles. Update lead scoring models based on in-app behavior without manual exports. Keep mobile touchpoints visible in your full customer journey.
Automatically enroll users into targeted nurture campaigns when they complete high-intent in-app actions like trials, upgrades, or feature activations. Build lifecycle programs that respond to mobile behavior in real-time. Bridge the gap between app engagement and email marketing automation.
Send Marketo lead lifecycle data, engagement scores, and campaign membership back to AppsFlyer for enhanced audience segmentation. Build retargeting audiences based on combined mobile and marketing automation signals. Align paid acquisition strategies with demand gen funnel stages.
Combine AppsFlyer's ROAS and LTV metrics with Marketo's opportunity and revenue data to understand which mobile channels drive qualified pipeline. Automatically build reports showing mobile acquisition efficiency by campaign, media source, and lifecycle stage. Stop reconciling disconnected dashboards manually.
Monitor data quality by flagging when AppsFlyer identifies premium installs or trial conversions that haven't matched to Marketo lead records. Catch sync gaps, email matching issues, or missing UTM parameters before they impact attribution reporting. Get notifications when expected user volumes deviate significantly.
Automatically exclude unsubscribed or invalid contacts from mobile retargeting audiences built in AppsFlyer. Keep audience exports clean by filtering out Marketo records marked as marketing suspended or email invalid. Maintain compliance and reduce wasted ad spend on unreachable users.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize AppsFlyer and Marketo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands AppsFlyer's attribution event schemas and Marketo's lead data model—so you can connect mobile analytics to demand generation without custom API work or middleware.
Redbird maps AppsFlyer's install events, in-app conversion postbacks, media source parameters, and user identifiers to Marketo's lead records, custom fields, program membership, and scoring models. The AI handles email hashing for audience matching, understands nested attribution data structures, and translates AppsFlyer's event taxonomy into Marketo field updates. When schemas change or new custom events are added, Redbird adapts automatically without breaking your workflows.
faster than building custom API integrations between AppsFlyer and Marketo
Redbird can pull from AppsFlyer and Marketo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either AppsFlyer or Marketo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from AppsFlyer into Marketo, or from Marketo back into AppsFlyer. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any mobile attribution event in AppsFlyer or lead activity in Marketo—then automate what happens next across both platforms.
Fires when AppsFlyer records a new install with attribution to a specific media source, campaign, or ad set.
Triggers when a user completes a specific conversion action like trial start, subscription, purchase, or custom milestone.
Fires when AppsFlyer adds a user to a specific audience segment based on behavioral criteria or engagement patterns.
Add or modify user profiles in AppsFlyer with custom properties, lifecycle tags, or engagement scores from external systems.
Include specific users in AppsFlyer audience lists for retargeting, exclusion, or lookalike modeling based on external triggers.
Push a custom conversion event into AppsFlyer to track offline conversions, CRM milestones, or cross-platform actions.
Fires when a lead progresses to a specific stage like MQL, SQL, opportunity, or custom milestone in your lead lifecycle model.
Triggers when a lead's behavior or demographic score crosses a defined threshold indicating sales readiness or engagement level.
Fires when a lead is added to a program, changes status within a nurture track, or completes a campaign engagement milestone.
Add new leads or update existing records in Marketo with custom field values, attribution data, or enrichment from other systems.
Enroll leads into specific Marketo programs, nurture streams, or engagement campaigns based on external behavioral signals.
Adjust lead scoring values or move leads to different lifecycle stages based on app activity, conversion events, or cross-platform behavior.
See how Redbird syncs AppsFlyer attribution data with Marketo lead records—so mobile acquisition teams and demand gen can finally work from the same source of truth.