Connect AppsFlyer and
Looker with AI

Sync mobile attribution data directly into your Looker semantic layer. Stop manually exporting campaign performance CSVs, reconciling install data across dashboards, and building brittle ETL scripts to keep your marketing analytics current.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync AppsFlyer attribution data to Looker's data warehouse for unified reporting

Automatically stream install attribution, in-app events, and campaign performance from AppsFlyer into your Looker-connected warehouse. Redbird maintains schema mappings as AppsFlyer adds new event parameters, ensuring your LookML models stay consistent without manual updates.

Build real-time campaign ROAS dashboards with fresh AppsFlyer data in Looker

Push revenue events and cost data from AppsFlyer into Looker on a continuous basis, enabling live ROAS calculations across all acquisition channels. Marketing teams get self-serve access to current performance without waiting for nightly ETL runs.

Enrich AppsFlyer cohorts with product usage metrics from Looker-connected sources

Combine AppsFlyer's attribution context with product analytics, subscription data, and support interactions already modeled in Looker. Create enriched user cohorts that reflect both acquisition source and downstream behavior for more precise retargeting.

Alert growth teams when fraud detection metrics spike in AppsFlyer

Monitor AppsFlyer's fraud indicators and automatically trigger Looker dashboard refreshes or alerts when anomalous install patterns emerge. Connect fraud signals to spend data in your warehouse to quantify wasted budget in real time.

Automate LTV cohort analysis by syncing retention events to Looker models

Stream AppsFlyer retention milestones and revenue events directly into your Looker LTV models. Redbird maps custom in-app events to your warehouse schema automatically, so finance and growth teams work from a single source of truth.

Archive historical AppsFlyer raw data alongside transformed Looker models

Preserve complete AppsFlyer event streams in your data warehouse while Looker queries the aggregated views. Maintain audit trails for attribution disputes and regulatory compliance without duplicating storage across multiple tools.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize AppsFlyer and Looker with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands AppsFlyer's attribution schemas and Looker's LookML semantic layer, automatically mapping mobile event data to your governed business metrics.

AI that speaks both AppsFlyer events and LookML

Redbird parses AppsFlyer's nested attribution payloads—install postbacks, in-app event parameters, SKAdNetwork data—and intelligently maps them to your Looker Explores and derived tables. When AppsFlyer introduces new rich media event fields or you refactor your LookML dimensions, Redbird detects schema changes and updates transformations automatically. No more broken joins when campaign taxonomy evolves or when AppsFlyer deprecates legacy API fields.

AppsFlyer attribution events
LookML dimension mapping
SKAdNetwork conversion values
Warehouse schema sync
10×

faster than building custom AppsFlyer-to-warehouse ETL and maintaining LookML

No need for Airflow DAGs, dbt models for attribution joins, or manual LookML updates when event schemas change

Auto-generated reports

Redbird can pull from AppsFlyer and Looker simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either AppsFlyer or Looker.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from AppsFlyer into Looker, or from Looker back into AppsFlyer. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start workflows from any AppsFlyer attribution event or Looker query result—Redbird handles the orchestration across both platforms.

AppsFlyer
Triggers & Actions
Trigger

New install attributed

Fires when AppsFlyer attributes a new app install to a specific campaign, channel, or organic source.

Trigger

In-app purchase recorded

Triggers when AppsFlyer receives a revenue event from the mobile SDK with transaction details.

Trigger

Fraud detection flag raised

Activates when AppsFlyer's Protect360 marks an install or event cluster as potentially fraudulent.

Action

Export cohort to data warehouse

Pushes a filtered user segment from AppsFlyer's audience builder into your Looker-connected warehouse.

Action

Update custom event parameter

Modifies or appends metadata to AppsFlyer in-app events based on enrichment from external sources.

Action

Refresh attribution window

Re-requests attribution data for a specific time range to backfill corrected postbacks into your pipeline.

Looker
Triggers & Actions
Trigger

Scheduled Look delivered

Fires when a Looker scheduled report or dashboard runs, making results available for downstream workflows.

Trigger

Alert threshold breached

Triggers when a Looker alert condition is met, such as campaign spend exceeding target or ROAS dropping below threshold.

Trigger

Explore query executed

Activates when a user runs a specific Looker Explore, capturing query parameters and result set metadata.

Action

Refresh PDT or derived table

Forces a rebuild of a Looker persistent derived table to incorporate newly arrived AppsFlyer data immediately.

Action

Update LookML dimension

Programmatically modifies dimension definitions or adds new fields to accommodate AppsFlyer schema changes.

Action

Create scheduled dashboard

Generates a new Looker dashboard or scheduled Look configured for specific AppsFlyer campaign metrics.

AppsFlyer
+
Looker

Ready to connect your stack?

Sync AppsFlyer attribution data with Looker in minutes. Stop wrestling with API docs and LookML updates—let Redbird handle the mapping, transformation, and schema evolution automatically.

Get started → Book a demo